Digital Media Specialist

Description

Our Mission

Our mission is to leverage the power of food to end hunger and build healthier communities.

Our Vision

We believe that the fight against hunger and the fight against poverty are one and the same. We envision a future in which food is recognized as a human right and every person is able to feed themselves and their families in dignity. Together, we work to create a more nourished, prosperous region. 

The Foodlink Way

Act With Compassion

Take Responsibility

Be a Team Player

Listen, Learn, Adapt  

Job Title: Digital Media Specialist

Department: Marketing & Development

Reports to: Sr. VP, Chief Development Officer

Status: Full time, hourly, nonexempt

Job Level: Grade 5 (Skilled & Specialized Roles)

Updated: October 2026

SUMMARY

Foodlink's Digital Media Specialist plays a key role in advancing Foodlink's mission by telling compelling stories and engaging audiences across owned, earned, and paid media channels. This position supports donor and stakeholder engagement, internal communications, public-facing messaging, and organizational visibility through strategic digital content and storytelling. 

The Digital Media Specialist is responsible for developing and managing content across Foodlink's social media platforms, websites, newsletters, and other digital channels. Through strong relationship-building and collaboration across the organization, this role identifies and elevates stories that showcase Foodlink's people, programs, impact, and mission. 

The ideal candidate is an organized, creative, and strategic communicator with exceptional storytelling skills, strong project management abilities, and a passion for building audience engagement through compelling content and digital experiences. 

In addition to responsibilities specific to the role, the Digital Media Specialist serves as an active member of the Marketing & Development team, supporting broader communications, fundraising, volunteer engagement, and community relations efforts.

KEY RESPONSIBILITIES

Content Creation & Storytelling 

• Develop engaging, high-quality content for Instagram, Facebook, LinkedIn, YouTube, email, web, and emerging platforms. 
• Create and edit videos using tools such as Adobe Express, Canva, CapCut, iMovie, Instagram Reels/ Edits, and other digital media platforms. 
• Source stories from the field through interviews, site visits, community events, conversations, and cross-department collaboration (approximately 30% field-based work). 
• Build relationships throughout Foodlink to identify, capture, and elevate compelling stories that demonstrate impact. 
• Communicate story availability, upcoming opportunities, and content needs to internal partners to support organizational alignment. 

Social Media Management 

• Develop and maintain a comprehensive social media content calendar that aligns with organizational priorities, campaigns, events, and strategic goals. 
• Ensure content is timely, informative, relevant, engaging, and consistent with Foodlink's mission, values, and brand standards. 
• In partnership with the Communications team, lead creative strategy and content development across Foodlink's social media channels to drive engagement and visibility. 
• Monitor performance metrics and audience engagement to inform content strategy and continuous improvement. 
• Facilitate regular storytelling and event marketing planning meetings. 

Photography, Video & Multimedia Production 

• Serve as Foodlink's primary photographer and videographer for events, programs, volunteer activities, and community engagement opportunities. 
• Capture, edit, and maintain high-quality visual assets that support marketing, fundraising, advocacy, volunteer engagement, and organizational storytelling. 
• Produce and edit short- and long-form video content that highlights Foodlink's impact and inspires community involvement. 
• Oversee external/ contracted video and photography projects as needed 

Digital Communications & Marketing 

• Lead production of Foodlink's monthly digital newsletters, including content planning, writing, editing, distribution, and performance analysis. 
• Support development of annual impact reports and other digital and print publications. 
• Partner with program, advocacy, leadership, and communications teams to gather content, identify storytelling opportunities, and ensure message alignment. 
• Support paid media initiatives, including Google Ad Grants, social advertising, digital fundraising campaigns, and awareness-building efforts. 
• Track and analyze performance data, making recommendations to improve audience engagement, reach, and conversion. 

Team & Organizational Support 

• Serve as a visible ambassador for Foodlink and represent the organization through tours, donor visits, check presentations, community events, and other engagement opportunities. 
• Contribute to department-wide projects and initiatives that advance fundraising, communications, volunteer engagement, and organizational visibility. 
• Support the Marketing & Development team in achieving shared goals and advancing Foodlink's mission. 

Requirements

QUALIFICATIONS

• Experience creating content for social media platforms and adapting content for different audiences and formats. 
• Photography and video capture/editing experience required. 
• Experience with tools such as Canva, Adobe Express, CapCut, iMovie, or similar content creation platforms. 
• Exceptional writing and editing skills, with the ability to craft concise, emotional, and narrative-driven content for diverse audiences. 
• Strong interviewing and story-gathering skills, with deep empathy and respect for community voices. 
• Creative eye and understanding of design principles; graphic design experience is a plus. 
• Strong project and workflow management skills, with the ability to coordinate multiple stakeholders and deadlines. 
• Experience building presentations and translating complex ideas into clear, compelling content. 
• Understanding of brand management and the ability to work within established voice, messaging, and visual identity standards. 
• Familiarity with website content management systems, including WordPress; basic web development skills are a plus. 
• Strong analytical skills and the ability to use performance metrics to improve engagement and outcomes. 
• Excellent interpersonal, communication, and relationship-building skills. 
• Public speaking skills suited for donor, volunteer, media, and community engagement opportunities. 
• Curiosity, creativity, adaptability, and an appreciation for local culture and community dynamics. 
• Passion for Foodlink's mission and commitment to helping create healthier, more nourished communities through the power of food.

We are actively seeking a diverse pool of candidates for this position and strongly encourage applications from candidates of color.

SALARY AND BENEFITS

This is a full-time position paid on an hourly basis, ranging from $25.62-$28.47/hourly (DOE). Foodlink covers 100% of individual health and dental insurance with the ability to acquire family coverage with pretax dollars. In addition to generous paid time off (PTO), we observe 14 paid holidays throughout the year. Opportunity to contribute to a 401k retirement savings plan upon hire. Eligible for generous employer match after 1 year of service.     

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand and talk and hear. The employee is frequently required to use hands to handle or feel items such as documents. The employee is frequently required to stand and walk for long periods of time. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus. Able to lift bulk objects or objects weighing up to 50 pounds.

Work Environment

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The noise level in the work environment is usually quiet. 

Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all- inclusive. Employees will follow other instructions and perform other related duties as required.

Diversity, Equity, & Inclusion

Foodlink is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. At Foodlink we believe that anti-hunger work is only possible with a commitment to removing barriers caused by systems of oppression that perpetuate hunger and poverty. We recognize that systematic injustice and bias disproportionately impact some identities more than others.

Foodlink is actively working to center equity- the fair treatment of all people- in everything that we do so that everyone in our region has access to nourishing food that reflects and values cultural differences.

Foodlink is committed to listening and supporting solutions to hunger that are sourced from people and communities with lived/living experience of hunger and poverty, and to responding where inequities exist.

Foodlink is committed to taking great care to cultivate internal culture and practices that support diversity and inclusion. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We aim to foster an environment in which everyone feels a sense of belonging and understands their connection to the Foodlink mission.

Foodlink employees have a responsibility to always treat others with dignity and respect. Employees are expected to always exhibit conduct that reflects our values and promotes equity and inclusion during work, and at work functions.