Manager, Marketing, PR & Event

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

NPI Launch & Brand Events

• Lead end-to-end planning and execution of new product introduction (NPI) launch events for JBL and Harman Kardon in China—from concept, venue, and run-of-show to media/KOL experience and post-launch amplification.
• Conceptualize and execute consumer brand events (pop-ups, music/lifestyle moments, festival and cultural activations) that elevate JBL and H/K from product brands to lifestyle symbols.
• Ensure every launch and brand event connects to shoppable moments across Tmall, JD.com, Douyin, and offline retail touchpoints.

Roadshows & Trade Shows

• Build and manage the national roadshow calendar, scaling successful formats across tier-1 to tier-3 cities with consistent brand quality.
• Own HARMAN's presence at trade shows and industry exhibitions (consumer electronics, audio, and lifestyle expos), covering booth design, experiential programming, lead capture, and partner engagement.

Internal & Channel Events

• Plan and deliver dealer meetings, distributor conferences, and retail partner events that communicate product priorities, sell-in stories, and channel programs.
• Support internal corporate moments—annual meetings, sales kick-offs, and leadership town halls—working closely with Sales leadership and HR/Comms.

Agency & Vendor Management

• Brief, select, and manage creative, event production, and experiential agencies; build a high-performing agency roster with clear scopes, SLAs, and evaluation frameworks.
• Own event budgets, contracts, timelines, and on-site quality control; negotiate for maximum value while protecting brand standards and safety/compliance requirements.

Communication & Stakeholder Management

• Act as the central coordination hub across Sales, E-commerce, Retail, Product, PR, and Finance to align event narratives with commercial priorities.
• Interface with Global and APAC brand teams to localize global campaigns (e.g., Made to Be Heard) and report China market learnings upward.
• Maintain strong external relationships with venues, production vendors, media, and industry partners; represent the brands professionally in all settings.

Performance & Continuous Improvement

• Define and track event KPIs (attendance quality, media/KOL reach, engagement, lead generation, sell-through impact, event ROI).
• Run post-event reviews and build event playbooks to institutionalize best practices; share learnings with the APAC marketing community.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.