Your mission

Hello and a warm welcome from all of us here at Sungrow!
We’re looking for a Key Account Manager, based in Sofia, Bulgaria, to drive and develop our Residential and Commercial & Industrial (C&I) distribution business across Bulgaria, Serbia, Montenegro, North Macedonia, Moldova, Georgia, and Armenia.
You’ll take ownership of key distributor relationships across these markets and turn strong partnerships, local market insight, and commercial opportunities into sustainable growth across our residential and C&I business.
Curious what that looks like in practice? Let’s dive right in:

• Own and develop relationships with key distribution partners across Bulgaria, Serbia, Montenegro, North Macedonia, Moldova, Georgia, and Armenia, serving as a main commercial point of contact and building sustainable long-term partnerships across the residential and C&I segments.
• Drive revenue growth across our residential and C&I PV inverter and energy storage portfolio by expanding cooperation with existing distributors and developing new channel opportunities across the region.
• Create joint business plans with distributors covering sales targets, pipeline development, forecasting, stock planning, and go-to-market activities across the residential and C&I business.
• Support distributors in growing their downstream business with installers, EPCs, resellers, and other relevant partners while maintaining a clear distribution-led commercial approach.
• Track residential and C&I solar market developments, competitor activity, pricing trends, and partner feedback across the assigned countries to identify opportunities and strengthen our market position.
• Maintain accurate forecasts, opportunities, and account activities in CRM while coordinating closely with sales, technical, marketing, service, and supply-chain colleagues to support distributor success across the region.

Your profile

All right, that was intriguing, wasn’t it? This role brings together international channel development, commercial ownership, and the fast-moving world of residential and C&I renewable energy. To thrive here for the long run, your background could look something like this:

• Several years of experience in B2B sales, key account management, or distribution/channel sales, ideally within solar PV, energy storage, electrical equipment, power electronics, or a related technical field.
• Strong understanding of residential and C&I distribution business models, including how to grow sales through distributors rather than relying primarily on direct customer business.
• Good commercial capabilities across account planning, forecasting, pipeline management, pricing, negotiation, and partner development.
• Understanding of the residential and C&I solar ecosystem and the relationships between distributors, installers, EPCs, resellers, and other market participants is highly valuable.
• A proactive commercial mindset with strong communication, relationship-building, and cross-cultural collaboration skills, combined with the ability to manage multiple markets and partner relationships.
• Bulgarian C1 and English B2 or higher, with willingness to travel regularly across Bulgaria, Serbia, Montenegro, North Macedonia, Moldova, Georgia, and Armenia to develop distribution partners and support the markets.

Why us?