Lead Generation & Cold Calling Specialist (SEEK) - PT - AU

We are looking for a proactive and results-driven Lead Generation & Business Development Specialist to support an Australian hospitality recruitment agency.

This role combines B2B and B2C cold calling, lead generation, CRM management, and email campaign execution. The successful candidate will independently identify new business opportunities, engage prospective clients, generate qualified leads, and support recruitment activities while maintaining accurate records and follow-up campaigns.

This role is commission-eligible in addition to the hourly rate, with commission paid for successful placements closed by the client.

Key Responsibilities

• Conduct B2B cold calling to hospitality businesses (restaurants, hotels, cafés, catering companies, etc.) to introduce the client's recruitment services and book discovery calls.
• Conduct B2C cold calling and follow-up with candidates and prospective clients as required.
• Perform reverse marketing by identifying businesses actively hiring through SEEK and other Australian job platforms.
• Research decision-makers and gather accurate contact details.
• Build, maintain, and manage lead databases within the client's CRM.
• Create, launch, and manage email outreach and follow-up campaigns using CRM and email automation tools (including Go High Level or similar platforms).
• Track all outreach activities, follow-ups, appointments, and campaign performance.
• Assist with candidate screening, initial interviews, and general recruitment administration when required.
• Perform other business development and administrative tasks to support the growth of the business.

Requirements

• Proven experience in B2B and/or B2C cold calling, appointment setting, lead generation, or business development.
• Experience working with Australian businesses or clients.
• Hands-on experience using SEEK or similar Australian job platforms for reverse marketing and lead generation.
• Experience using CRM systems to manage leads, customer interactions, and sales pipelines.
• Experience using Go High Level or similar CRM and marketing automation platforms.
• Experience creating, managing, and monitoring email campaigns and automated follow-up sequences.
• Strong internet research and lead generation skills.
• Experience maintaining accurate records using CRM, Excel, or Google Sheets.
• Excellent written and verbal English communication skills.
• Strong organisational, time management, and multitasking skills.
• Able to work independently, take initiative, and require minimal supervision.
• Previous experience within recruitment, labour hire, hospitality, or staffing is highly preferred.

Ideal Candidate

A confident communicator who enjoys speaking with people, is comfortable making outbound calls throughout the day, and can independently generate new business opportunities. The ideal candidate is experienced in CRM management, email marketing, and lead generation, and is capable of managing the full business development process with minimal guidance.