Digital Marketing Specialist

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
 
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

Job Title: Digital Marketing Specialist

Location: Kingston upon Thames

Work-Level: 1C

Life tastes better with ice cream.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.  What truly sets us apart is how we work.  We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.  We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. 

If you are passionate about digital and all the different channels that drives the Digital Marketing, then this is the role for you. This role provides a unique opportunity to demonstrate an integrated digital vision to our main owned consumer-facing channels. It will be an essential role to adequate and navigate through the new UK&I HFSS regulations delivering the best user experience and a new approach to purpose, brand power and conversion. We have an opportunity to progressively profile consumers by sharing relevant and personalised content based on individual interests. We will tell stories that we cannot share in other digital marketing channels and leverage an exciting digital environment, ready to attract and convert digital audiences.

JOB PURPOSE 

To coordinate the execution, maintenance, and optimisation of owned digital channels, including CRM, websites, newsletters, first-party data capture, SEO and AI search visibility.

This role supports the day-to-day delivery of audience growth, digital content updates, campaign deployment, performance reporting, and optimisation across the owned digital ecosystem.

PRIMARY OUTCOME

Deliver and maintain a high-performing owned digital ecosystem that:

• Captures and manages first-party data effectively through owned channels

• Activates audiences through relevant CRM campaigns, newsletters and triggered communications

• Keeps websites and owned channels up-to-date, accurate, and engaging

• Supports discoverability across search engines and AI-powered discovery environments

RESPONSIBILITIES 

CRM Execution & Campaign Delivery

• Build, schedule, and deploy CRM campaigns (email, newsletters, triggered journeys)

• Support the execution of lifecycle communications

• Manage first-party audience lists, segmentation and data capture processes

• Support audience activation through timely, relevant communications across owned channels

• Conduct A/B testing for further optimisations

• Ensure all communications are delivered accurately and on time

Owned Digital Platforms (Web & Content Execution)

• Update and maintain websites, landing pages, and content hubs

• Work with our webmasters maintaining content optimised and in line with campaign and brand priorities

• Ensure all digital touchpoints are consistent, accurate, and up to date

• Support improvements in user journeys, navigation, and content discoverability

• Work with content teams to ensure digital content is properly structured and fit for purpose

Owned Digital Discoverability, SEO & AI Search Strategy

• Coordinate SEO implementation across metadata, keywords, tagging and site structure with webmasters and agencies

• Ensure content is structured to support discoverability across search engines and AI-powered discovery environments

• Monitor performance and report visibility insights to stakeholders, translating results into clear optimisation actions

Performance Tracking & Reporting

• Monitor CRM and website performance (open rates, click-through rates, traffic, engagement)

• Produce regular performance reports with clear, actionable insights

• Identify optimisation opportunities and support implementation

• Maintain data accuracy and support compliance with data privacy standards

• Work closely with webmaster, content, brand, and agency teams to deliver best-in-class activities

CAPABILITIES & SKILLS

Core Skills

• CRM or email marketing execution

• Digital channels and website management

• SEO fundamentals

• Strong attention to detail and organisational skills

• Comfortable working with data and performance metrics

ALL ABOUT YOU

• Highly organised and delivery-focused, with strong attention to detail

• Strong digital expertise across Digital ecosystem with curiosity for evolving technologies and customer behaviours

• Proactive and action-oriented, with a continuous improvement mindset

• Fast learner with a test-and-learn approach (experiment, iterate, adapt)

• Commercially and performance-driven, using data to identify opportunities and deliver impact

• Strong communicator and collaborator, able to align and influence stakeholders

• Balanced creative and analytical mindset, combining content instinct with data-driven thinking

EXPERIENCE

• Experience in CRM, digital marketing, or website/content management

• Experience in SEO

• Exposure to email platforms and analytics platforms

• Understanding of digital content strategy

• Demonstrated interest in digital ecosystems, audience engagement, or content platforms

• Agency management

• Proficiency in excel, ppt, teams & digital reporting tools.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!  

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact

• Free to move fast, experiment and challenge how things are done

• Continuous learning and development as the business grows

• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.  

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.    

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.