Communications Specialist

Description

The Communications Specialist is a key member of the Marketing team responsible for creating clear, compelling, on-brand content that strengthens the credit union's voice, engages members, supports business goals, and reinforces its community impact.

This role develops copy across multiple channels, including digital, email, social media, advertising, direct mail, video, internal communications, branch materials, events, campaigns, and executive communications. Working closely with Marketing and cross-functional teams, the Communications Specialist translates complex financial topics into relevant, easy-to-understand content for current and prospective members.

The ideal candidate is an exceptional writer and editor who understands that effective copy not only informs, but also connects with audiences, drives action, and supports business objectives.

Job Type: Full-time, on-site at our Larpenteur Administrative office in Falcon Heights, MN   

Brand Voice & Content Strategy

• Serve as a primary steward of the credit union's written brand voice and tone.
• Develop messaging that is consistent, distinctive, approachable based on the audience.
• Translate marketing strategies and campaign objectives into compelling messaging and copy.
• Help evolve the organization's messaging framework and editorial standards.
• Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution.

Marketing & Campaign Content

• Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels.
• Develop headlines, taglines, calls to action, campaign concepts, and supporting copy.
• Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services.
• Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots and other marketing collateral.
• Partner with designers and creative team members to ensure copy and visual concepts work together effectively.

Digital & Social Content

• Write and edit website content, landing pages, email campaigns, social media content, and digital advertising.
• Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations.
• Adapt messaging for different digital channels and audience segments.
• Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience.

Community, Events & Brand Experiences

• Develop messaging and content for community events, sponsorships, activations, and member experiences.
• Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications.
• Help tell the credit union's community impact story through compelling member, employee, and community narratives.
• Partner with Community Relations to develop content that strengthens the organization's reputation and community presence.

Executive & Corporate Communications

• Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications.
• Help identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics.
• Assist with corporate communications and reputation-management messaging when appropriate.

Editing & Quality Assurance

• Edit and proofread marketing materials for grammar, clarity, consistency, accuracy, tone, and brand alignment.
• Review content for regulatory, compliance, and legal considerations in partnership with appropriate internal teams.
• Maintain high editorial standards across marketing channels.
• Help establish and maintain content templates, editorial guidelines, and writing standards.

Other Duties

• Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control 
• Exhibit Blaze’s Core Value’s: Better Lives, Thoughtfully Compassionate, Minnesota’s Best, and Give Back
• Regular and predictable attendance 
• Perform other duties as assigned to support effective department operation

Requirements

Experience/Education/Certifications/Licenses 

Required

• Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or equivalent combination of education and experience.
• Four or more years of professional writing, copywriting, content marketing, communications, or related experience.
• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office and content management or marketing platforms.

Preferred

• Experience in financial services, banking, credit unions, or other regulated industries.
• Experience developing content for digital marketing, email marketing, social media, and web platforms.
• Knowledge of SEO best practices, content strategy, and audience engagement tactics.
• Familiarity with marketing automation, website content management systems, and analytics tools.

Communication Skills

Ability to interact/respond to members/staff/leadership politely. 

Physical Requirements

Ability to sit and stand; answer calls; operate computer; interact with internal staff and public on the phone, lift up to 20 lbs.

Diversity creates a healthier atmosphere, and we encourage diverse applicant depth and breadth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to providing salary ranges for all open positions. Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations. The starting salary range for this position is: $67,718.55-$75,000 annually. This range reflects the base starting salary for this position. We have other benefits associated with this position which include: low-cost medical (as low as $20 a paycheck), dental insurance, vision insurance, quarterly bonuses, generous vacation and sick time hours, paid leave options, up to 6% 401k contribution, and tuition reimbursement.