Product Manager – Cardio

Description

Position Overview

Reporting to the Sr. Product Manager, the Product Manager is responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties will include defining the product vision, strategy, and roadmap; supporting cardio product development; collaborating with cross-functional teams; prioritizing features to meet market demands; and providing marketing/sales support. This is a non-supervisory position.

Responsibilities

Market Research:  

• Develop a network of knowledgeable dealers and/or experts to help provide product design input 

• Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators

• Work regularly with service technicians and QA teams to gather product in-field issues

• Organize and participate in focus groups

• Attend at least three fitness and non-fitness industry trade shows regularly

• Prepare and share detailed competitive reviews post-trade shows

• Maintain up-to-date competitive analysis for cardio product categories

Innovation:  

• Identify future opportunities two to three years in advance

• Identify product concepts consistent with strategic goals for R&D exploration and development

• Plan and execute new exercise platform and key technology projects

Product Development Support:  

• Work with the Senior Product Manager, the Director of Product, and management to develop Vision cardio strategy

• Work with the product team at HQ, Taiwan, closely to develop advanced projects before an NPD kicks off

• Lead NPD or KT teams through our development process, ensuring on-time project launches and schedule management

• Supporting VAVE initiatives to drive enhanced user experience and support corporate profit goals

• Provide directions for and assist designers in selecting the best product industrial design (ID)

• Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics

• Develop comprehensive product briefs and new product proposals

• Participant product lifecycle review that provides insight of a product improvement or a new project initiative

• Consistently seeking field and key stakeholder feedback on product designs throughout the development process

Marketing/Sales Support:  

• Develop cardio product marketing story, including features/benefits/ultimate benefits

• Train sales team and dealers on why Vision products are the best in class

• Collaborate with sales to develop customer-centric solutions

Marginal Job Functions:

• Other projects as assigned

Requirements

Education:

• 4-year degree in Business, Marketing, Engineering, Exercise Physiology, or Kinesiology undergrad required

Experience:

• 5+ years of product management experience in fitness or a similar commercial industry required

• 3+ years of product, sales, or service experience in the fitness industry preferred

• International experience, particularly with Asian manufacturing, preferred

• Understanding of mechanical and electronic systems used in cardio equipment

Other Requirements:

• Proficiency in Excel, Word, and PowerPoint required

• Project management experience required

• Domestic, local, and frequent international travel will be required.  Total travel is up to 50% of the time.

• Understanding of basic biomechanics

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs

EOE/M/W/Vet/Disability

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