- Location
- Bangalore, India
- Type
- Full-time
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Workday
Description
Job Title
Lifecycle & CRM Manager - Engagement & RetentionJob Description
We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
We are seeking a Lifecycle CRM Manager in our Bengaluru hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers.
Key Responsibilities:
Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage
Optimize trigger logic, timing, and frequency to maximize engagement without fatigue
Design retention strategies targeting customers showing disengagement signals
Build predictive models to identify churn risk and trigger proactive interventions
Create winback campaigns to reactivate dormant and lapsed customers
A/B test messaging, timing, and channel strategies for triggered communications
Monitor engagement and retention metrics and refine strategies based on performance data
Collaborate with product and analytics teams to identify key engagement and churn moments
Requirements:
3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms
Strong analytical skills with ability to translate data into engagement and retention strategies
Proven experience building predictive models or working with predictive analytics
Knowledge of customer lifecycle marketing and engagement frameworks
Familiarity with financial services products and trading behavior desirable
Advanced proficiency with SQL and marketing analytics tools
Understanding of real-time decisioning and event-based marketing
Experience optimizing trigger logic and campaign frequency
A/B testing and experimentation mindset with focus on optimization
Data-driven approach with ability to develop and implement retention strategies
Number of openings
1
