Strategic Marketing Manager

Strategic Marketing Manager

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

We are looking for a Strategic Marketing Manager to own and drive three critical pillars of our marketing engine: events, partner marketing, and analytics. In this role, you will be responsible for planning and executing Innovapptive's presence at key industry events, managing co-sell and joint GTM motions with strategic partners like AWS and Accenture, and bringing a strong data-driven mindset to measure and optimize marketing performance. You will work closely with Sales, RevOps, and Product Marketing to ensure every initiative is tightly aligned to pipeline goals. This is a high-visibility, high-impact role that sits at the intersection of field marketing, alliances, and growth, ideal for someone who is equally comfortable building a partner campaign, running an event on the floor, and presenting ROI metrics to leadership. 

What You Will Own:

1. Events Management

• Plan and execute end-to-end event strategy — tradeshows, conferences, webinars, and executive roundtables (e.g., AWS re:Invent, SAP Sapphire, industry summits)
• Manage event budgets, vendor negotiations, booth logistics, and sponsorships
• Define pre/at/post-event playbooks and track ROI metrics — leads, pipeline influenced, and cost per lead
• Coordinate with sales and SDR teams to align event execution with GTM priorities

2. Partner Marketing & Co-Sell (AWS & Accenture)

• Own joint GTM plans, co-branded campaigns, and co-sell motions with AWS and Accenture partner teams
• Manage MDF utilization, AWS Marketplace presence, and partner portal listings
• Build partner-facing enablement assets — co-branded decks, solution briefs, and battlecards
• Coordinate joint PR, social amplification, and quarterly partner reviews with relevant marketing data

3. Analytics & Performance

• Own marketing dashboards tracking pipeline contribution, event ROI, and partner-sourced revenue
• Ensure accurate lead attribution in CRM (Salesforce/HubSpot) in partnership with RevOps
• Present monthly/quarterly performance reports to leadership with clear KPIs and budget recommendations

4. Cross-Functional & Program Management

• Collaborate with Sales, Product Marketing, and Content teams to ensure messaging consistency across all channels
• Maintain a unified marketing calendar covering events, partner activities, and campaign milestones

What You Bring to the Team:

• Experience: 3–6 years in B2B SaaS or enterprise tech marketing
• Partner Marketing Hands-on experience with AWS or major SI partner programs (MDF, co-sell, marketplace)
• Events End-to-end event management experience including tradeshows and executive events
• Analytics Proficiency in Salesforce, Excel/Sheets, and marketing analytics tools
• Communication Strong written and verbal skills; ability to manage external partner relationships
• Industry Exposure to Manufacturing, EAM, Field Service, or Industrial SaaS is a plus 

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.