Manager, Social Media and Performance Marketing

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

Reporting to the Head, Communications and Marketing (District), you will be responsible for:

1. Social Media Strategy and Campaign Planning

• formulating and implementing social media strategies for Hong Kong, Mainland China and overseas markets to support the marketing, branding and promotion of the West Kowloon Cultural District;
• developing integrated social media initiatives, campaign plans and content calendars in collaboration with Corporate Affairs, District Marketing and relevant business units; and
• leading the planning and execution of district-wide social media campaigns and promotional activities to maximise audience reach, engagement and brand awareness.

2. Social Media Content and Channel Management

• serving as the editorial gatekeeper and content manager for WestK’s district-level social media platforms, ensuring content quality, consistency and alignment with brand priorities;
• managing and optimising WestK’s social media channels, including Instagram, Facebook, Xiaohongshu (RedNote), WeChat and Douyin;
• adapting content for different platforms and audience segments, including timely short-form video content where required; and
• working with marketing and promotions teams across WestK’s business units to identify storytelling opportunities and strengthen synergies between venues, programmes and campaigns.

3. Partnerships, Performance Marketing and Insights

• establishing and managing KOL, influencer and content partnership strategies to extend campaign reach and engagement;
• developing and executing digital performance marketing initiatives, including working with external agencies where appropriate, to support marketing objectives;
• monitoring digital and social media trends, platform developments and audience behaviours to inform district-level recommendations; and
• translating social media insights and analytics into actionable plans to improve engagement, brand awareness and campaign performance.

Performing any other duties from time to time as reasonably assigned by the Authority.

You should:

• possess a recognised university degree, preferably in Marketing, Social Media, Communications or related disciplines;
• have at least 6 years of relevant experience in marketing, preferably in digital marketing, social media or related fields;
• have a proven track record in managing social media channels, online media placement, influencer/KOL partnerships and multi-stakeholder social media campaigns;
• have experience in working with third-party agencies on performance marketing initiatives;
• have experience in team management, preferably gained in a fast-paced marketing or communications environment;
• be independent, detail-minded, outcome-oriented and able to exercise sound judgement with strong problem-solving skills;
• be able to work in a dynamic and fast-paced environment and meet tight deadlines; and
• possess excellent communication skills, with fluency in written and spoken English and Chinese.

For interested parties, please submit your application with detailed CV on or before following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

28-08-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Catrina Mok /+852 22000006