Marketing Assistant
Essity
·Yesterday
- Location
- Medellín (Cortezza), Colombia
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Experience
- 1+ years
- Closing date
- Today
- Source
- Workday
Description
Marketing Analyst
Ready to turn market insights into brand impact? Want to help shape Baby & Beauty Care brands across Latin America? Bring your analytical mindset and passion for marketing to Essity and help us execute initiatives that make a difference. Apply today.
About the Role
As a Marketing Analyst, you will support the implementation of marketing strategies and plans for our Baby & Beauty Care brands across Latin America. You will contribute to business and market analysis, brand initiatives, product launches, and key marketing processes, helping ensure effective and timely execution of brand priorities.
This role combines analytical thinking with hands-on marketing execution, offering the opportunity to collaborate with multiple teams, agencies, and partners while developing a broad understanding of brand and portfolio management in a regional environment.
What You Will Do
- Business & Market Analysis: Monitor brand performance and analyze market and competitive activity, including launches, pricing, promotions, and relevant trends, helping identify opportunities for the brands.
- Marketing Plans & Brand Building: Support the development and implementation of marketing plans, campaigns, activations, digital initiatives, and communication materials across Baby & Beauty Care brands.
- Innovation & Portfolio Development: Contribute to innovation, renovation, and portfolio optimization projects, coordinating activities and requirements with relevant stakeholders.
- Product Launches: Support end-to-end product launches and portfolio changes, tracking critical timelines, documentation, product codes, materials, and other requirements to enable timely execution.
- Packaging & Product Information: Lead packaging artwork processes and help maintain accurate, up-to-date product and portfolio information across different markets.
- Agency & Project Coordination: Work with agencies and external partners, tracking timelines and deliverables to ensure projects meet agreed deadlines and brand standards.
- Marketing Budget & Administration: Support A&P budget tracking and manage purchase orders, invoices, suppliers, product samples, promotional materials, sponsorships, and other brand requirements.
Who You Are
- You hold a university degree in Business Administration, Marketing, Industrial or Administrative Engineering, Business, or a related field.
- You bring approximately 1–2 years of experience in Marketing, ideally with exposure to business analysis, marketing plan execution, and project coordination.
- You have intermediate to advanced Excel skills and advanced PowerPoint capabilities, with the ability to organize, analyze, and communicate information effectively.
- You combine analytical and business-oriented thinking with strong organization, planning, attention to detail, curiosity, learning agility, a results-driven mindset, and the ability to manage priorities with a sense of urgency.
- You have an intermediate level of English, approximately B2, enabling you to collaborate in a regional environment.
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
Medellín, Cortezza