- Salary
- $70k – $100k
- Location
- New York City · New York, New York, United States
- Department
- Marketing
- Seniority
- Entry
- Source
- Greenhouse
Description
About the Company
Dirac is on a mission to reindustrialize The West. American manufacturing is broken—burdened by inefficiency, bureaucracy, and outdated processes. We are pioneering Model-Based Manufacturing, where context-aware production planning informs design in real-time—eliminating the disconnect between engineering and manufacturing. Our platform automates what can be automated and captures tribal knowledge where automation falls short, creating a seamless system for building at scale. We're building the tools modern manufacturers need to move faster and build better, the pillars of a more abundant future.
We are a mission-driven company of world-class engineers and operators with a culture of high trust, high agency, and high autonomy.
How You Will Contribute
You’ll own and run our marketing and growth engine—ads, content, SEO, sponsorships, and more.
You’ll take over work we’ve previously split between agencies and team members, bringing it fully in-house so you can execute end-to-end and move fast.
You’ll measure, improve, and iterate, driving leads, awareness, and ROI across our core channels.
What You’ll Do
- Own the Growth Strategy – Define and execute our marketing plan in partnership with leadership. You’ll manage the budget, set priorities, and be accountable for results.
- Run Paid Campaigns – Personally manage our Ad spend across all digital channels. Test, refine, and optimize for CAC and ROI.
- Drive Content Creation – Write long-form and short-form content—case studies, blog posts, thought leadership, and social posts—on behalf of executives, product, and sales teams.
- Manage Web Presence – Own updates to our site, publish new content, manage sitemaps, and ensure SEO best practices are in place.
- Lead SEO & Optimization – Conduct keyword research, track rankings, and make hands-on improvements to drive organic traffic.
- Measure & Report – Track lead volume, CAC, ad performance, content output, and brand reach. Share clear reports and insights with the team.
- Experiment & Iterate – Test new channels, content formats, and growth tactics to keep us ahead of the curve.
What You Bring
- Strong writing skills—you can create clear, compelling content for technical and business audiences.
- Comfort with paid advertising platforms, including LinkedIn Ads and Reddit Ads.
- High agency and execution—you move fast, stay organized, and take full ownership from idea to result.
- Curiosity and adaptability—you’re willing to learn new tools and approaches to get better results.
- Basic technical comfort—able to work in Webflow, manage SEO tools, and set up analytics tracking.
- Interest in manufacturing, engineering, or industrial tech.
- Strong love for your country—a conviction around the importance of restoring American superiority in manufacturing and a strong belief the the virtues of a world that follows the example we set here in these United States.
Nice To Have
- Experience with Webflow, HubSpot, data enhancement, and other related marketing tools.
- Knowledge of SEO best practices, from keyword research to on-page optimization.
- Familiarity with industrial or manufacturing sectors.
- Design experience: Figma, Canva, etc.
- Exposure to B2B SaaS or technical marketing.
- Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data.
Equal Opportunity Employer
Dirac is an Equal Opportunity Employer; employment with Dirac is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Location & Travel
This role is fully in-person at our NYC office.
Eligibility
Employment is restricted to U.S. Persons as defined by ITAR (22 CFR §120.15)
Benefits:
- Health, Dental, Vision Insurance: Comprehensive coverage to ensure you and your family stay healthy.
- Generous Paid Time Off: Enjoy flexible, high-trust PTO and sick leave.
- Stock Options: Participate in our success with a generous stock option plan.
- Commuter Benefits (NYC): Save on transportation costs with our commuter benefits program.
