Copywriter

We are looking for a creative and detail-oriented Copywriter to join our John Lewis team on a fixed-term basis, providing maternity cover.

You will need the knowledge and experience to write engaging, effective retail media copy for supplier-sponsored placements across the John Lewis website, crafting compelling messaging that enhances brand visibility, drives shopper engagement and supports supplier marketing objectives within our digital retail environment.

You will also write brand-led copy for John Lewis across a variety of channels, including CRM, social, print and in-store. If you can write sharp, concise copy for retail media and bring creative ideas to brand work, we would love to hear from you.

Key Responsibilities

1. Retail Media Copywriting: Write persuasive, concise copy for supplier-sponsored placements on the John Lewis website, including on-site banners, feature panels, promotional tiles, and product spotlights.
2. Platform-Specific Messaging: Ensure content is optimised for various retail media formats and placements, aligning with both supplier goals and the John Lewis brand tone of voice.
3. Collaborative Campaign Execution: Work closely with the retail media, design, and commercial teams to deliver cohesive and high-performing creative for supplier campaigns.
4. Shopper-Focused Writing: Produce content that connects with customer needs and behaviours, encouraging exploration, consideration, and conversion.
5. Brand and Retail Copywriting: Create copy for the wider John Lewis brand and retail channels, such as email and CRM, social media, print, and in-store promotions, ensuring all content reflects the brand’s personality, tone, and values.
6. Creative Collaboration: Work closely with the John Lewis creative and marketing teams to develop ideas and concepts and produce cohesive multi-channel campaigns.
7. Content Accuracy & Quality: Edit and proofread all copy to maintain high standards of accuracy, clarity, and brand alignment.
8. Industry Awareness: Stay informed on retail media trends and competitor practices to ensure content remains relevant and effective.

What we’re looking for

• Proven experience in copywriting, ideally within a retail, e-commerce, or digital media context.
• Strong writing and editing skills, with the ability to adapt tone and messaging to suit both brand and supplier requirements.
• Understanding of retail media networks and the role of paid placements in driving digital shopper engagement.
• Experience interpreting and applying brand tone of voice across multiple channels.
• A collaborative mindset and the ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Excellent attention to detail and a strong command of written English.
• Familiarity with retail content best practices and digital merchandising principles.