Regional Sales Representative - Eastern/Mid-Atlantic U.S.

Ablavision Inc. is the U.S. subsidiary of HS Hospital Service SPA and was founded in 1980 to bring into routine clinical practice the emerging technologies. HS/Ablavision is a global leader in interventional oncology, with its radiofrequency and microwave devices for tumor ablation, its wide range of soft tissue and bone marrow biopsy needles and many other accessories for surgery and interventional radiology.

As we continue to expand in the U.S. market, we are seeking a driven, experienced Regional Sales Representative to help us drive growth.

## Tasks

The Regional Sales Representative will be responsible for driving revenue growth in the Eastern United States, with a focus on the Mid-Atlantic region by developing and expanding relationships with healthcare providers and key decision-makers. The initial target customers will be Interventional Radiologists and Surgeons performing various thermal ablation procedures. The Manager will work closely with our VP of Sales for the USA and collaborate with technical and support teams to introduce and implement the HS AMICA microwave and radiofrequency ablation solutions in healthcare facilities. The ideal candidate is a motivated self-starter with a proven track record in medical equipment sales.

**Key Responsibilities**

• Sales & Revenue Growth: Drive sales of Ablavision’s HS AMICA solutions to meet or exceed quarterly and annual sales targets in the assigned region.
• Account Management: Establish, maintain, and expand relationships with healthcare providers, hospitals, and key influencers providing thermal solid lesion ablation procedures.
• Lead Generation & Conversion: Identify potential customers and initiate contact, conduct on-site and virtual presentations and demonstrations, and lead contract negotiations.
• Market Analysis: Maintain a strong understanding of regional market dynamics, competitor activities, and emerging industry trends.
• Strategic Planning: Collaborate with the VP of Sales to develop and execute regional sales strategies that align with overall company objectives.
• Partner Support: Provide support as needed to existing distributor partners to include clinical and product training and customer development.
• Customer Success & Support: Ensure that customers receive high-quality post-sale support, training, and troubleshooting in collaboration with technical and support teams.
• Additional Responsibilities:
• Responsible for selling and supporting specific hospitals within the designated geographic territory. This role will spend most of the time in the hospital, including the Interventional Radiology and Operating Rooms covering cases, in servicing products, educating new physicians and staff, and selling to new physicians
• Educate and engage physicians, nurses, hospital staff, and hospital administration on product technology and training
• Educate and empower support staff via one-on-one discussions, group in-servicing, exhibits and conferences
• Enabling prescribing entities to become self-sufficient through training, support and utilization of medical education and clinical sales support
• Develop and maintain outstanding relationships with prospects and base customers
• Leverage relationships to drive recurrent sales cycles for the company’s products
• Identify, qualify, and cultivate new sales opportunities and effectively manage leads
• Build strategies and selling tools to support increased selling effectiveness
• Translate clinical benefits of products to economic value to the health care provider
• Comfortable with financial-based selling tools
• Positively and credibly influence sales and service strategies with key decision-makers, which includes clinical personnel and supply chain personnel
• Frequently create and effectively present competitive, high-quality proposals including cost/benefit analysis, value proposition and competitive advantages to help the customer meet their objectives

## Requirements

• Strong knowledge of selling into hospitals and physician owned clinics.
• Excellent communication, presentation, and negotiation skills.
• Ability to operate independently with minimal supervision and deliver results.
• Proficient with CRM software and other digital tools for sales tracking and reporting.
• Travel: Ability to travel throughout the Eastern U.S. region as needed, including customer sites and industry events. Travel will be 60% to 70%.
• Education: Bachelor’s degree in a related field (e.g., Business, Life Sciences, Biomedical Engineering) preferred, or equivalent work experience.
• Experience: Minimum 2 years of successful sales experience in the acute care, interventional radiology, operating room, or similar medical device markets.
• Will consider entry level candidates (recent graduates with exceptional background and skills such as biomedical engineering).

## Benefits

Salaried position along with a competitive compensation structure, including a generous commission plan. Base salary range is dependent on location and experience.

Approved travel within the territory will be reimbursed.