- Salary
- $104k – $130k
- Location
- Chicago, IL, United States of America
- Workplace
- Onsite
- Type
- Full-time
- Department
- Consumer Insights
- Seniority
- Manager
- Experience
- 5+ years
- Education
- Bachelor
- Industry
- Food & Beverage
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Source
- Workday
Overview
The Consumer Insights Manager for Oscar Mayer Meats develops and executes insights strategy to drive business growth. This role influences brand positioning, product renovation, and communication strategies through deep consumer understanding. Requires 5+ years of insights experience with proficiency in qualitative and quantitative research methods, plus strong analytical and communication skills.
Description
Job Description
As a key strategic business partner and consumer insights manager for Oscar Mayer, Meats business, you will have the opportunity to directly impact growth. In this role, you will be responsible for helping develop and execute the strategy on Oscar Mayer by influencing key decisions across the base arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).
The Role – Key Skills:
Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Demonstrating understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Impactful: Influence "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
An Owner: Be versatile with agility! Think and act like a start-up and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Manage ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams, challenging priorities and distilling a plan that can be implemented for the team
Analytical: Ability to see through data and recognize patterns to advise brand actions
Collaborator: A team player that thrives in a fast-paced entrepreneurial environment. Actively shares knowledge, perspectives and best practices
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Qualifications
5+ Years of experience in insights (on either the vendor side or client side – client side experience preferred).
Proficient in various market research techniques, including both qualitative and quantitative methods
Experience working with both primary and secondary data sources
Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, et
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$104,200.00 - $130,200.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
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About Kraft Heinz
Kraft Heinz is a global food and beverage company with iconic brands including Oscar Mayer, focused on consumer-driven innovation.
