- Salary
- $116k – $145k
- Location
- Cambridge, MA, United States of America
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 5+ years
- Education
- Bachelor
- Visa
- Not sponsored
- Source
- Workday
Description
Why Sarepta? Why Now?
The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.
We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.
What Sarepta Offers
At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:
Physical and Emotional Wellness
Financial Wellness
Support for Caregivers
For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us
The Importance of the Role
Reporting to the Sr. Director, DMD Marketing, the Manager, Marketing Programs & Engagement is responsible for the operational planning, execution and optimization of integrated patient and HCP marketing programs that support brand strategy and business objectives. This individual serves as a key executional partner to the Senior Director of Marketing, translating strategic priorities into high-quality educational, promotional, and engagement programs across patient and HCP audiences.The role will support the development and execution of HCP and patient education initiatives, peer-to-peer programs, speaker programs, congress booths and activities, commercial symposia, webinars, caregiver insight sessions and other live and digital engagement opportunities. The Senior Manager will work closely with Patient Affairs, Sales, Market Access, Legal/Regulatory/Compliance, Medical Affairs, Opinion Leader Programming, agencies, and external partners to ensure programs are strategically aligned, medically sound, compliant, and delivered on time and within budget.
The Opportunity to Make a Difference
HCP & Patient Program Execution
• Support end-to-end planning and execution of promotional HCP programs, and educational patient programs.
• Translate brand strategy and audience insights into actionable program plans, experiences, and tactics.
• Manage program development from concept through execution, including timelines, budgets, agencies, vendors, content, logistics, approvals, and measurement.
• Support development and execution of HCP educational programs including speaker programs, peer-to-peer education, webinars, regional programs, and other professional engagement initiatives.
• Support development of and execution of patient and caregiver education programs in partnership with Patient Education Liaison team, Patient Affairs, and other cross-functional stakeholders.
• Work with internal and external partners to develop all logistical materials related to programs.
Commercial Symposia & Congresses
• Support operational planning and execution of commercial symposia, product theaters, speaker programs, booth development, and other congress-related engagements.
• Partner with the Marketing and cross-functional stakeholders to identify strategic opportunities for congress engagement.
• Coordinate faculty identification, agency partners, content development, speaker preparation, logistics, and onsite execution.
• Partner with Opinion Leader Programming, Medical Affairs, and Legal/Regulatory/Compliance to ensure appropriate review and approval of program content.
Cross-Functional & Agency Leadership
• Serve as the day-to-day marketing lead for assigned programs, coordinating across Marketing, Opinion Leader Programming, Medical Affairs, Patient Affairs, Sales, Market Access, and other functions.
• Partner with Legal, Regulatory, and Compliance teams to ensure all activities meet corporate and industry requirements.
• Ensure all marketing programs and materials are developed and executed in compliance with company policies and applicable regulatory requirements.
• Establish and maintain project plans, budgets, milestones, and operational processes to ensure flawless execution.
• Identify risks and proactively develop solutions to keep programs on track.
Measurement & Optimization
• Establish KPIs and measurement plans for educational and engagement programs.
• Monitor program performance and synthesize learnings to inform future programming.
• Provide regular program updates, performance readouts, and recommendations to Marketing leadership
More about You
Bachelor's degree required
• 5+ years of experience in pharmaceutical/biotech marketing, preferably within rare disease, specialty pharma, or another complex therapeutic area.
• Experience executing HCP education, patient education, speaker programs, symposia, congress programs, or similar commercial initiatives.
• Strong project/program management skills with demonstrated ability to manage multiple complex initiatives simultaneously.
• Experience working with external agencies, vendors, KOLs, and healthcare professionals.
• Understanding of MLR processes.
• Demonstrated ability to work effectively across Marketing, Medical Affairs, Regulatory, Legal, Sales, Patient Affairs, and other functions.
• Strong communication, organizational, and problem-solving skills.
• Ability to operate independently in a fast-paced environment and drive execution without direct authority.
What Now?
We’re always looking for solution-oriented, critical thinkers.
So, if you’re comfortable with ambiguity and candor, relish challenging yourself, and place kindness and integrity at the forefront of how you approach your peers and work, then we encourage you to apply.