Digital Marketing Specialist II

We are seeking to add a Digital Marketing Specialist to our team. What you'll enjoy about this opportunity: As part of a dynamic team, you will have the opportunity of working with a global team and step into a department where you will learn about the various company products enabling you to expand your knowledge as a baseline for further growth within the organization. There is an open learning environment that allows PROS to propose ways to improve how things are done based on new knowledge and experience.

What You'll Do:

• Formulated recommendations for Paid Search campaigns, SEO and ecommerce opportunities.
• Plan and execute paid search strategies including Display and Remarketing. As well as other channel as SEO and Direct
• Build-out of multilingual SEM campaigns: keywords, ad copy, ad extensions, etc.
• Execute build-out and implementation of promotions for paid search campaigns.
• Collect and manage all necessary data from client and third parties and constantly reevaluate data employed.
• Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
• Ensure all eCommerce initiatives are implemented across the different channels
• Execute experiments in collaboration with Client Managers.
• Work with Content Managers to enhance, translate and define opportunities to improve communication strategies through paid search and performance online marketing initiatives.
• Performing general research and analysis on digital marketing topics and challenges.
• Support development of tools and products to automate, enhance and scale paid search activities.
• Serve as digital marketing consultant and product expert in on-site customer training initiative.
• Keep abreast of current events, media trends and any target market industry trends that impact business.
• Manage engagement by aligning our strategies and activities with client’s overall business objectives (e.g. load factor, yield, and market share improvement by route in addition to CoS and revenue targets)
• Elevate sophistication of activities by shifting focus to deeper analysis while constantly streamlining tactical activities
• Contribute with new product development and process automation
• Actively pursue new knowledge (experiments, research, conference attendance) and new sources of data to enhance performance
• Contribute to process improvement concepts

What You Have:

• Understanding of and interest in the digital/online market.
• Willingness to work hard in an entrepreneurial, flexible environment.
• Strong analytical skills.
• Strong organizational skills and detail oriented.
• Strong writing and communication skills.
• Strong critical thinking and problem-solving.
• Comfortable working with new software tools – not afraid of new technology.
• Advanced experience with Microsoft Excel (Functions, Pivot Tables, V Look Ups, etc.)
• Solid understanding of how search engines work.
• Quantitative and/or Marketing background (finance, accounting, math, physics, engineering, computer science, etc.
• Advanced English skills required

Desired:

• Experience in SEM, SEO
• Experience in Paid Search campaigns
• Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize.
• Experience in Reporting tools like Tableau and Google Data Studio.
• Experience with SEO tools such as Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, and SEMrush.
• Experience in auditing websites for SEO.
• Еxperience in SA360 and DV360
• Python for data analysis

Why Join PROS?

PROS culture and its extraordinary people are at the core of our success. We are passionate about what we do and relentless in delivering on our promises.

Our commitment to customer success inspires us to think smarter and dream bigger, empowering airlines to achieve more than they ever imagined through intelligent offer and revenue optimization.

At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work—every day. From flexible ways of working to continuous learning, we empower our teams to thrive both personally and professionally.

Join PROS, a dedicated travel technology company with nearly 40 years of proven airline expertise and a long runway for future growth, now powering the future of AI-driven airline retailing. If you want to be part of something exceptional, help us shape how airlines compete, innovate, and win.

PROS Core Values

• We are Owners

We look for every opportunity to create a better PROS and a better experience for our customers – and we hold ourselves accountable.

• We are Innovators

We think creatively to find new paths to success – for our people, our customers and our business.

• We Care

We are centered on caring for the people, businesses, and communities we serve.