Retail Marketing Specialist

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.
 
If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated. 
 
WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

This position is responsible for the execution of promotional marketing programs across the Corporate Retail (CLS), including Outlets, and Independent Retail (ILS) channels, along with national Wholesale promotions. This role serves as the operational hub for promotional execution, ensuring marketing initiatives are delivered accurately, on time, on budget, and with executional excellence across all customer touchpoints. Working closely with the channel marketing, creative, media, operations, merchandising, sales, finance, external agencies and print vendors, this role manages promotional timelines, deliverables, budgets, and cross-functional coordination to successfully execute marketing campaigns. Success in this role requires exceptional organization, project management, attention to detail, communication skills, and the ability to manage multiple complex initiatives simultaneously.

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

Promotional Execution & Readiness

• Coordinate the execution of promotional campaigns across Corporate Retail (CLS), Independent Retail (ILS), Outlets, and Wholesale (national promotions) channels, ensuring organizational readiness for successful launches.
• Manage cross-functional requirements, dependencies, approvals, and critical milestones to keep promotional initiatives on schedule.
• Identify execution risks, gaps, and roadblocks, escalating issues as needed to maintain project timelines.
• Validate the accuracy and consistency of promotional messaging, pricing, assets, and implementation requirements across all channels prior to launch.

Project Management & Execution

• Serve as the retail marketing project management lead for promotional initiatives, coordinating work across internal stakeholders and external partners.
• Track project timelines, deliverables, approvals, dependencies, and action items while holding stakeholders accountable to agreed-upon deadlines.
• Manage multiple high-priority projects simultaneously while maintaining exceptional organization, attention to detail, and execution quality.
• Maintain project documentation, promotional calendars, implementation checklists, and standardized workflows to improve operational efficiency.
• Partner with the Creative Project Manager to align creative development timelines with business implementation schedules and promotional launch dates.

Creative & Asset Management

• Partner with Creative teams and agency partners to develop, review, approve, and deliver promotional marketing assets.
• Coordinate the production and fulfillment of in-store point-of-sale materials and promotional collateral.
• Manage creative trafficking, versioning, proofing, print production, and asset distribution across promotional campaigns.
• Verify that all creative assets meet brand standards and are delivered accurately and on schedule.

Marketing Operations & Sales Enablement

• Own the organization, maintenance, and governance of retail marketing content within internal sales enablement platforms.
• Publish, update, and retire promotional assets, implementation guides, and marketing resources to ensure content remains accurate and current.
• Ensure store teams, field leadership, and partners have timely access to the marketing tools, assets, and documentation needed to execute promotions successfully.
• Partner with cross-functional teams to continuously improve the organization, usability, and effectiveness of marketing and sales enablement resources.

Budget & Financial Management

• Manage promotional budgets, purchase orders, invoices, and expense tracking for assigned initiatives.
• Identify opportunities to improve cost efficiencies while maintaining execution quality.
• Support budget forecasting, reconciliation, and financial reporting for promotional activities.

Store & Channel Support

• Develop and distribute promotional communications, implementation guides, and launch materials for store teams and field leadership.
• Support promotional execution across Corporate Retail (CLS) and Independent Retail (ILS) channels to deliver a consistent customer experience.
• Partner with field teams to resolve execution issues and identify opportunities for continuous improvement.

SCOPE & IMPACT: 

This position plays a critical role in executing the national promotional marketing calendar across Corporate Retail and Independent Retail channels. This position manages the operational execution of dozens of integrated promotional campaigns annually, coordinating work across numerous internal partners, external agencies, and vendor relationships. The role ensures promotional initiatives are launched with accuracy, consistency, and operational excellence while maintaining project timelines and budget expectations. Success in this role directly impacts promotional readiness, store execution, customer experience, and the effectiveness of retail marketing programs by delivering campaigns that are coordinated, timely, and aligned across all channels.

MINIMUM REQUIREMENTS: 

• Bachelor's degree in Marketing, Business, Communications, or related field with 2–4 years of experience in retail marketing, brand marketing, channel marketing, project management, or marketing operations, or equivalent
• Demonstrated experience managing multiple complex projects simultaneously.
• Strong organizational and project management skills with exceptional attention to detail.
• Experience managing budgets, purchase orders, invoices, or marketing financial processes.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
• Ability to build relationships and influence cross-functional partners.

PREFERRED REQUIREMENTS: 

• Experience supporting corporate retail marketing or multi-location retail organizations.
• Experience working with creative agencies, printers, or production vendors.
• Familiarity with project management platforms (Monday.com, Workfront, Asana, Smartsheet, etc.).
• Experience coordinating print production and retail point-of-sale materials.
• Knowledge of retail promotional planning, campaign execution, and store operations.

SUPERVISORY RESPONSIBILITIES: None

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Office environment / no specific or unusual physical or environmental demands. Nearly continuously sit, use repetitive hand motion, hear and listen. Seldom walk.

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Weekly Hours:

40

Benefit offerings to employees and their families include: Medical, Vision, Dental and Basic Life Insurance, available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: https://learn.bswift.com/la-z-boy

If this role requires travel / driving in order to perform the key responsibilities outlined above, candidates must be able to meet the qualifications noted in the company’s Driver Management Program to be considered for the role.

At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at [email protected] or by calling 734-242-1444.