Head of Marketing

Reed Learning is a market leading centre for all levels of CIPD professional qualifications, delivering HR/L&D apprenticeships and in-company soft skills training.

We hope that, like us, you’ll feel proud to be part of a team that inspires, supports and develops HR and L&D professionals with the skills they need to enhance their careers.

Pay Range

£60k - £70k (depending on experience) + bonus

Job Description

Role: Head of Marketing

Location: Raynes Park, London (Hybrid)

Reed Learning is looking for an experienced and commercially focused Head of Marketing to lead our marketing function and drive business growth through effective lead generation, digital performance and strategic marketing initiatives.

This is a hands-on leadership role with the opportunity to shape marketing strategy, influence senior stakeholders and make a significant impact on the future growth of the business. You'll lead a small marketing team, manage agency partners and be the subject matter expert for marketing across the organisation.

What you'll be doing

• Developing and delivering the marketing strategy across B2B and B2C audiences
• Owning lead generation performance, marketing ROI and customer acquisition
• Leading website optimisation, digital performance and SEO initiatives
• Managing external agency relationships and marketing budgets
• Launching new products and marketing campaigns
• Building meaningful reporting and presenting insights to senior leadership and Board-level stakeholders
• Coaching and developing a small marketing team while driving high performance and accountability

What we're looking for

• Proven experience leading a marketing function and managing people
• Strong track record of delivering measurable lead generation and marketing ROI
• Experience managing and optimising website performance
• Advanced HubSpot knowledge, including reporting, automation and analytics
• Experience managing third-party agencies and marketing budgets
• Strong commercial awareness, analytical capability and reporting skills
• Confidence presenting to senior leadership and influencing stakeholders
• A proactive, self-sufficient leader who takes ownership and thrives in a fast-paced environment

Experience within education, training, learning and development, professional qualifications or apprenticeships would be advantageous, but we welcome applications from candidates with transferable experience from other sectors.

Why join us?

This is an exciting opportunity to join a growing business where you'll have genuine ownership, visibility and influence. You'll work closely with senior leaders, help shape future marketing initiatives and have the opportunity to develop your career as the business continues to grow.

If you're an experienced marketing leader with a passion for driving growth through data-led marketing and are ready to make a real impact, we'd love to hear from you. Apply today!

We’re always on the lookout for people who want to make a difference and are passionate about helping others progress their careers.