- Location
- Sofia, Bulgaria
- Department
- Live Ops
- Seniority
- Manager
- Source
- Greenhouse
Description
About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Betty.ca, a scale-up company, is hiring in Sofia, Bulgaria an experienced Campaign Manager to become part of our growing LiveOps team!
The Role:
As a Campaign Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
- Develop and steer a promotion strategy that harmonizes player expectations with business objectives
- Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
- Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
- Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
- Tailor promotions to deliver the right message, to the right segment, at the right time
- Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
- Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
- Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.
Requirements:
- Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
- Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
- Comfortable taking calculated risks and effectively communicating lessons.
- Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
- Good understanding of the product, finance and/or marketing areas
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
