MARKETING EXECUTIVE (DIGITAL MARKETING)

GENERAL DESCRIPTION 

The Marketing Executive is responsible to support the Head of Business Growth & Marketing in the hospital to attain the department’s objectives through Business Growth & Marketing activities. 

JOB SUMMARY 

• To support the Head of Business Growth & Marketing in the daily operations for Health Tourism and to ensure that all the marketing plans are in line with the management direction and at the same time to monitor the performance of every effort to achieve hospital’s revenue and target of patients set. 

• To develop effective Digital Marketing strategies, streamlines communication through direct collaboration, website platform, marketing campaigns and social media presence. 

JOB DESCRIPTION 

Key Responsibilities: 

DIGITAL MARKETING & CORPORATE BRANDING 

1. To enhance brand awareness and effective delivery 

2. Develop and execute content strategy across digital platforms 

•  Plan and manage monthly content calendars for Facebook, Instagram, TikTok, LinkedIn, website and other relevant platforms. 

• Develop content including videos, reels, articles, patient education, doctor profiles, hospital services, campaigns and corporate communications. 

• Ensure content is aligned with hospital priorities, target audiences and brand guidelines. 

3. Manage and optimize social media platforms 

• Monitor social media performance, audience engagement, reach and growth. 
• Respond to or coordinate responses to comments, enquiries and relevant online interactions. 

• Identify trends and opportunities to improve engagement and brand visibility. 

4. Manage digital advertising and lead generation 

• Plan, execute and optimize paid digital campaigns across relevant platforms. 
• Monitor campaign KPIs including reach, impressions, engagement, leads, and cost per lead, conversion and ROI. 

• Work with internal departments to ensure digital enquiries and leads are followed up appropriately. 

5. Website management, SEO & digital presence 

• Coordinate with relevant internal teams/vendors to maintain and update hospital website content. 
• Ensure service pages, doctor profiles, health packages, promotions and hospital information are accurate and current. 

• Support SEO initiatives to improve online visibility and search rankings. 

6. Doctor Personal Branding 

•  Develop and coordinate digital marketing initiatives to strengthen the online presence of hospital specialists and consultants. 
• Create content strategies featuring doctors, expertise, procedures, patient education and healthcare topics. 

• Coordinate with doctors and relevant departments for content development and approvals. 

 7. Online Reputation & Brand Management 

•  Monitor online reviews, feedback and brand mentions across relevant digital platforms. 
• Coordinate with relevant departments to address digital enquiries, complaints and feedback appropriately. 

• Ensure consistent corporate brand representation across all communication channels. 

 8. Data Analytics & Marketing Performance 

• Track and analyse digital marketing performance and customer engagement data. 
• Prepare monthly dashboards and reports covering key KPIs, campaign performance, traffic, leads and conversion. 

• Provide recommendations based on data insights to improve marketing effectiveness and ROI. 

9. Health Tourism & International Digital Marketing 

•  Support digital campaigns targeting international markets such as Brunei, Indonesia, China and Korea. 
• Develop relevant digital content and campaigns for international patients and health tourism partners. 

• Coordinate with International Patient Centre and relevant departments to promote hospital services and patient travel solutions. 

 10. Marketing Technology & Innovation 

• Identify and recommend suitable digital tools, platforms, AI solutions, automation and emerging technologies. 
• Explore opportunities to improve customer engagement, lead management, content production and marketing efficiency. 

OTHERS 

11. To assist the Business Growth & Marketing team with the development of hospital designs, creative artwork and marketing materials for hospital brochures, advertising and social media marketing and website co-ordination. 

12. To ensure all contents of promotional materials and hospital activities are reviewed and implemented according to the brand plan. 

13. Coordinate and arrange marketing activities including health talks, webinars, exhibitions, off-site services, etc. 

14. To align with hospital’s focus and target 

15. Provide and generate monthly marketing reports 

16. To help the hospital to improve the services and facilities 

17. Any other duties will be assigned by the management from time to time. 

JOB REQUIREMENT :

Education: 

• Bachelor’s Degree in Marketing, Advertising/Media, Mass Communication or related field with relevant experience.   

Knowledge and Experiences: 

• Minimum 3 years of experience in Sales and Marketing environment preferably gained in operational healthcare, insurance, pharmaceutical industry settings 

Skills, Knowledge & Competencies: 

• Knowledge in Microsoft Office or its equivalent 

• Communication and interpersonal skills 

• Ability to strategize effectively 

• Personal responsibility 

• Achieving results and delivering performance 

• Problem-solving 

• Negotiation skills 

• Proactive 

• Creative 

• Analytical skills 

WORKING RELATIONSHIP