Marketing & Communications Manager Iberia

THE WATCHMAKER OF WATCHMAKERS
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

Jaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine watchmaking: Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in ever so pushing the boundaries through unprecedented timepieces.

We are recruiting

MARKETING & COMMUNICATIONS MANAGER, IBERIA MARKET

The Marketing & Communications Manager will initiate and implement all marketing initiatives, ensuring a high level of customer centricity and integrated customer engagement through all touch points with the aim to increase brand visibility, brand awareness, desirability, and capturing market share.

Our Maison is focusing on the continuous transformation and enhancement of processes and experiences for our clients. We are looking for the person who will lead this change locally and empower the local team to embrace innovations.

Report to: Brand Director, Iberia market

Location: MadriD

What are the impacts you can create to our business?

Marketing Strategy & Execution

• Lead, propose, and activate marketing plans aligned with HQ and region’s strategies and assets, identifying key leverages of success, optimizing opportunities/resources and put in place regional amplification plans to further increase local impact, working closely with the Head of Marketing Europe.
• Deliver and ensure excellence in the execution and implementation of all marketing plans to support commercial objectives and align with partners on strategy to manage joint marketing plans for the respective countries.
• Define, develop, manage and execute 360 Social, Digital, Media, KOL and PR strategies with special focus on defining an effective local CRM strategy and achieving strategic targets (e.g., awareness, desirability, conversion, ROI).
• Build and execute regional events plans in close collaboration with HQ (e.g., product launches, boutique openings, tactical events, annual exhibitions, etc.
• Manage closely media relations and PR plans in co-operation with HQ PR team and local PR agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
• Manage and create the local COOP media strategy in collaboration with HQ Media team, closely monitoring results, ensuring proper local implementation and constantly seeking impactful opportunities.

Trade Marketing & Visual Merchandising

• Lead and manage all trade marketing activities, proposing strategies to support sales objectives and enhance brand presence across all points of sales.
• Oversee the planning, development, and execution of visual merchandising guidelines and displays to ensure consistent brand representation and optimal product presentation across retail & wholesale.

Budget Management & Reporting

• Oversee allocated A&P budget, supplier management and financial tracking.
• Track, analyze and report the performance of marketing initiatives providing insights, feedback and recommendations for continuous improvements.
• Coordinate internal supplier processes and maintain compliance across all marketing initiatives.

Your contribution to the Maison development in Iberia

• You will act as cross-functional project leader, ensuring a smooth & holistic client journey.
• By working together with commercial and operations team, you will maximize the visibility of our products through 360 action plans for each different client touch point.
• You will lead new Clienteling strategy implementation - new CRM tools, definition of objectives for client acquisitions, conversion, and retention.
• Collaborating with CRM HQ Team, you will increase customer engagement and define and drive CRM KPIs, acquisition rates and loyalty.
• Be influential/ build strong relationships with all key stakeholders (internal-locally and within the HQ and external) to get relevant amount of support and resources.
• Analysis, management, and optimization of budget

The person we are looking for

• Min. 10 years’ experience in marketing and communication as well as experience in the European region. Knowledge of European markets is highly preferred.
• Possess experience and knowledge in 360 degrees of marketing ecosystem, including online and offline, with good understanding of new media/ digital marketing and proven track record of innovative applications.
• Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
• Team-player, resilient, demanding, agile, creative, rigorous, and solution-oriented.
• Strong sense of ownership and accountability.
• Languages: Spanish, English. French and or Portuguese will be a plus.

Still wondering why you should apply?

• You will join a friendly and dynamic team with whom you will be able to share your knowledge and expertise
• Your daily activities will be interesting, challenging and diverse

Join us! Drive your own career with Jaeger-LeCoultre!