Senior Manager (Marketing & Communications)

[What the role is]

Wisma Geylang Serai (WGS) is one of PA's flagship integrated community hubs, bringing together community, cultural, and commercial facilities to serve residents in the Geylang Serai precinct. The Senior Manager (Marketing & Communications) leads the development and execution of WGS's marketing and communications strategy, positioning WGS as a vibrant cultural and heritage destination that serves the diverse needs of the community. The role drives resident engagement and awareness of WGS's programmes, services, and facilities through integrated communications across multiple channels and platforms.

[What you will be working on]

• Develop and implement WGS's annual marketing and communications work plan, including budget forecasts and management, to support the hub's strategic positioning as an integrated cultural and heritage destination.

• Plan and execute above-the-line and below-the-line communications collateral across digital, social media, and physical channels to drive visitorship and promote awareness of WGS's programmes, services, and facilities.

• Manage WGS's social media presence, overseeing content planning, creation, and publication to ensure consistent brand messaging and sustained audience engagement.

• Identify and develop partnerships with tenants, merchants, and community partners — including those along the Geylang Serai Cultural Belt — to co-create joint promotional initiatives and loyalty programmes that add value for residents and visitors.

• Support the planning and execution of on-site events and partner engagements, providing marketing and communications support to maximise outreach and community participation.

• Handle public feedback and queries relating to WGS events, programmes, and facility bookings, ensuring timely and professional responses that uphold WGS's service standards.

[What we are looking for]

Minimum - Minimum 3 years in a middle-management post

Desired - The above plus 2 years of relevant marketing and membership experience

Skills:

·       Proven ability to develop and execute integrated marketing and communications plans across multiple channels

·       Experience in social media management and digital content creation

·       Proficient in written and verbal communication in both Malay and English, with a proven ability to craft clear, engaging content for diverse audiences.

·       Ability to build and manage external partnerships and stakeholder relationships

·       Creative, resourceful, and able to work independently with minimal supervision

·       Comfortable working outside regular office hours to support events and partner engagements when required