Senior Marketing Executive, Tommy Hilfiger, MY

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Position Summary

This role will be responsible for developing and executing integrated marketing strategies and day-to-day marketing initiatives, while contributing to seasonal campaign planning across all consumer touchpoints. Drive impactful 360° marketing campaigns spanning PR, advertising, events, social media, influencer marketing, and CRM to maximize brand awareness, strengthen brand equity, deepen consumer engagement, and increase purchase intent. Partner cross-functionally to deliver seamless omnichannel marketing experiences that drive customer acquisition, footfall, sales conversion, and long-term business growth.

Primary Job Responsibilities

a) Develop and execute 360° marketing plans:

• Partner closely with Brand Marketing, CRM and eCom regional teams for localization, ensuring relevance to the local market while maintaining global brand consistency.

• Work closely with media agency to plan and monitor roll out of digital campaigns and constant review of performance analysis, ROAS tracking, audience insights, and channel efficiency to achieve commercial objectives.

b) PR and Events:

• Execute PR and event initiatives that enhance brand visibility, strengthen consumer engagement, and support key business objectives.

• Work closely with internal and external stakeholders to define event goals, objectives and specific implementation plans and establish goals and KPIs

• Partner closely with Regional Communications teams to develop event communication strategies, localize campaign assets, and secure all necessary approvals to ensure brand consistency and compliance.

• Management of events including sourcing, budget management, and performance evaluation, ensuring high-quality execution and delivery against project objectives.

• Measure and evaluate event performance through post-event reporting, media coverage, consumer engagement, and ROI analysis, leveraging insights to optimize future activations and marketing effectiveness.

c) Support Retail Operations objectives for sales conversion:

• Partner with Retail Operations to drive sales performance and commercial growth, developing marketing initiatives that increase store traffic, conversion, and revenue.

• Identify channel / store specific needs and or consumer profiles to customize tailored activations and promotions to aid sales drivers.

d) CRM program maintenance and enhancement

• Manage customer lifecycle marketing initiatives to strengthen customer acquisition, engagement, retention, and lifetime value through data-driven strategies and personalized communications.

• Collaborate with Regional CRM teams to optimize customer lifecycle journeys and communications ensuring timely execution and brand consistency.

Requirements

• Foundation of marketing knowledge, with in-depth hands-on experience in retail and/or fashion industry, with good network of resources and contacts of media and influencers.

• Knowledge of Adobe Illustrator or Photoshop is a plus point.

• Keen sense of fashion and a passion for the fashion industry.

• Creative thinker with an eye for detail and able to multi-task with excellent organizational skills and meticulous in work assigned.

• Proactive keen learner team player with a great sense of responsibility, proactive with positive attitude.

• Able to multi-task with excellent organizational skills and meticulous in work assigned.

• Good communication, interpersonal and negotiation skills and thrive in a fast-paced environment.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.