Senior Director, Marketing & Analytics, APAC

The Senior Director Marketing, Insights & Analytics, APAC will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.

Job Duties / Responsibilities may include, but are not limited to:

• Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans
• Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
• Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
• Oversee digital assets, social platforms and communities, and product website content across the region
• Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across APAC markets and hubs
• Partner with country teams to translate regional consumer strategies into winning local marketing plans and executions
• Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
• Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience

Marketing – Consumer APAC

• Lead APAC Consumer Marketing, Insights & Analytics across Media, Content, CRM, Websites, and Analytics
• Define and execute the APAC Consumer BU marketing strategy aligned with global priorities
• Translate global brand strategy into effective regional and local executions
• Ensure integrated marketing delivery aligned with product and regional plans
• Provide APAC input into Global Marketing strategy

Consumer Analytics & Insights

• Lead segmentation, targeting, and consumer trend analysis
• Oversee propensity modelling and first party research
• Deliver actionable insights to drive growth and satisfaction

Marketing Analytics & Insights

• Lead digital and website analytics, marketing mix modelling, attribution, and predictive analytics to improve ROI

Business Analytics & Insights

• Analyze commercial, product, pricing, and network performance
• Deliver competitive and strategic insights to support decision making

Key Experience

• Degree in Business, Marketing, Analytics, or related field preferred
• Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
• Proven track record in developing and executing regional or global marketing and analytics strategies
• Experience across brand marketing, media, digital, analytics, or insights strongly preferred
• Fluency in English required, additional Asian languages a plus

Key Skills

• Expertise in brand, digital, and consumer marketing supported by advanced analytics
• Strong strategic, analytical, and commercial judgment
• Proven leader with ability to influence senior stakeholders and collaborate cross functionally
• Deep understanding of data and insight generation, translating analytics into business actions
• Clear, effective communicator and leader in multi-cultural, multi market environments

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. 

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.