About the Position

Key Responsibilities

Search Engine Optimization SEO

• Develop and execute an SEO strategy covering technical improvements, on-page optimization, content development, and relevant link acquisition.
• Conduct keyword research aligned with product searches, customer needs, and purchase intent.
• Optimize product pages, collection pages, landing pages, metadata, internal links, and website content.
• Identify and coordinate improvements to indexing, crawlability, site speed, mobile usability, and structured data.
• Monitor organic traffic, search rankings, conversions, and opportunities for growth.

Generative Engine Optimization GEO

• Develop strategies to improve Kerae Medical’s visibility in AI-powered search and answer platforms, including ChatGPT, Google’s AI search experiences, and Microsoft Copilot.
• Create clear, authoritative product information, FAQs, buying guides, and educational content that answer customer questions.
• Strengthen brand consistency, source credibility, and the structure of website content.
• Monitor relevant AI-generated answers for brand mentions, citations, and accuracy; recommend improvements based on findings.
• Track emerging GEO practices and test their impact without relying on unsupported ranking or placement guarantees.

Social Media Strategy and Content

• Manage and grow Kerae Medical’s presence on LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms.
• Develop a content calendar tailored to healthcare buyers, caregivers, and consumers.
• Create or coordinate product demonstrations, short videos, educational posts, promotional graphics, and customer-focused campaigns.
• Manage community engagement and respond professionally to comments and inquiries.
• Measure engagement, website visits, qualified leads, and sales generated through social media.

Paid Advertising and Lead Generation

• Build, manage, and optimize Google Ads and Meta Ads campaigns, with other platforms used where appropriate.
• Develop campaigns targeting both healthcare organizations and individual buyers.
• Test audiences, keywords, creative materials, offers, and landing pages to improve campaign performance.
• Manage advertising budgets and report on cost per lead, customer acquisition cost, conversion rates, and return on advertising spend.
• Support email marketing, lead nurturing, and remarketing campaigns.

Website Performance and Reporting

• Improve Shopify content, campaign landing pages, and customer journeys to increase inquiries and purchases.
• Configure and maintain conversion tracking using Google Analytics 4, Google Tag Manager, and advertising platform tools.
• Provide clear reports showing results, budget performance, completed work, and recommended next steps.
• Coordinate with internal teams to ensure accurate product information and approved marketing claims.

Required Qualifications

• At least three years of hands-on digital marketing experience, with demonstrated results in SEO, social media, and paid advertising.
• Practical experience with GEO or AI search visibility strategies, supported by examples of work or testing.
• Strong working knowledge of Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and SEO research tools.
• Experience managing Shopify websites and optimizing e-commerce content.
• Excellent copywriting, content planning, analytical, and project management skills.
• Ability to work independently, prioritize opportunities, and take responsibility for measurable outcomes.

Preferred Qualifications

• Experience marketing medical equipment, healthcare supplies, or related products.
• Experience with B2B lead generation and longer purchasing cycles.
• Familiarity with email marketing, CRM platforms, Canva, Adobe tools, and video editing.
• Basic HTML/CSS knowledge and experience coordinating technical website improvements.

How Success Will Be Measured

How to Apply