Senior Associate, Marketing Support, Budget & Media Planning
Astro Malaysia Holdings Berhad
·Today
- Location
- All Asia Broadcast Centre, Malaysia
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Experience
- 3+ years
- Education
- Bachelor
- Source
- Workday
Description
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
At Astro, we're not just building a business. We're building a brand that Malaysians love.
This role sits at the intersection of business growth and brand building, translating marketing objectives into effective media and budget strategies that maximise impact. You'll help shape campaign plans, optimise budget investments, and ensure Astro remains visible and relevant in a competitive landscape.
Reporting to the AVP, Marketing Support, Budget & Media Planning, you'll work closely with stakeholders across MarComm, other business units within the company, Performance Media, Sales, and agency partners to bring campaigns to life. If you enjoy combining strategic thinking, data-driven decision-making, and cross-functional collaboration, this could be the role for you.
What You'll Do:
Support the alignment of stakeholders and partners in quarterly and campaign-specific budget and media planning, covering strategy development, implementation, and post-campaign/quarterly reconciliation.
Support the go-to-market (GTM) strategy for planned marketing campaigns, including ATL media planning across channels such as DOOH/OOH, radio, trade, and activations.
Collaborate closely with MarComm, Digital Performance, Trade, and Sales teams to develop budget and media strategies that align with business objectives and market opportunities.
Execute approved media plans and GTM initiatives that drive measurable business and marketing outcomes.
Identify and cultivate unique and strategic collaboration opportunities with media owners and agency partners.
Oversee campaign rollouts, monitor performance, capture key learnings, and implement continuous improvements to enhance efficiency and effectiveness.
Serve as the key point of contact and subject matter expert for budget and media planning across quarterly marketing campaigns (e.g., Astro Pay TV).
REQUIREMENTS:
Who You Are:
Bachelor's Degree in Marketing, Media, Business, Finance, or a related discipline.
Minimum 3 years of experience in media planning, media buying, marketing budget management, or a related field.
Strong written and verbal communication skills in English; proficiency in Bahasa Malaysia is an advantage.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Strong analytical skills with the ability to evaluate campaign performance, interpret data, and generate actionable insights from post-campaign analyses.
Highly detail-oriented with a passion for working with numbers, identifying trends, and driving data-informed decisions.
Demonstrated ability to manage multiple stakeholders and work effectively across cross-functional teams.
Knowledge of ATL media channels, including OOH/DOOH, radio, trade marketing, and activations.
Experience in media buying, media planning, budget governance, process management, or GTM budget planning will be an added advantage.
Passion for the media, entertainment, music, lifestyle, or content industry is a plus.
It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.
