Marketing Automation Manager

First Orion is looking for a Marketing Automation Manager to own the systems that power our marketing. Reporting to the Head of Marketing, you'll be the operator and architect of our marketing technology stack — the person who makes HubSpot, Salesforce, GA4, Databricks, Google AdWords, and Webflow work together, and who turns the campaigns our content and creative teams design into reliable, automated, well-targeted programs. 

This is a hands-on technical role. You won't be writing copy or designing creative — that's handled by our content and creative teams. Instead, you'll build the workflows, configure the triggers, manage the data and segmentation, protect deliverability, and make sure every campaign is executed flawlessly across the customer lifecycle. You're the person who pushes these tools to their limits, builds the integrations, finds the workarounds, and figures out what's possible before anyone else asks. 

You'll also be the central operational resource for any team that needs to reach our customers through our automated channels — email, RCS and outbound BDR teams — coordinating requests from Marketing, Support, and Product so every send is correctly built, targeted, timed, and compliant with consent and contact rules. 

What you’ll be doing: 

Marketing Automation & Workflow Architecture   

• You'll design and build sophisticated automation in HubSpot: lead-scoring and lead-management models, lifecycle-stage progressions, behavioral triggers, nurture sequences, and internal notification flows. You own how leads are scored, qualified, routed, and handed to Sales, and you keep that logic tuned as the funnel evolves. You think in systems, not individual campaigns, and you're always looking for ways to automate repetitive processes and make the marketing engine smarter. 

Lifecycle & Event-Driven Decisioning   

• You'll map and instrument the customer lifecycle end to end and turn the events that fire across our websites and customer portals — form submissions, sign-ups, portal logins, product and feature usage, key page views — into automation that responds. You understand which signals matter, how they should move a contact through lifecycle stages, and how they should influence scoring, segmentation, routing, and the timing of outreach, so decisions are driven by real behavior rather than guesswork. 

Marketing Technology Stack Management   

• You are the primary administrator and power user of HubSpot (Marketing Hub, Data Hub, and CRM). You'll manage and optimize integrations between HubSpot, Salesforce, Webflow, GA4, and Databricks — building and maintaining connections with APIs and webhooks — and proactively identify new tools, API connections, and creative workarounds that improve efficiency and unlock new capabilities. You do this within First Orion's implementation process and company policy: new integrations and tools are scoped, reviewed, and rolled out through our internal process, working with IT/Security so what you build is approved, documented, and maintainable. You treat the tech stack as a product you're constantly improving. 

Campaign Deployment & Execution   

• You'll take the email and campaign assets created by our content and creative teams and build, configure, and deploy them end to end: setting up behavioral triggers, configuring A/B tests, managing segmentation and list hygiene, and continuously improving deliverability and performance. You own the technical build and execution — from a finished asset to a live, optimized program. 

Multi-Channel Messaging (Email, SMS & RCS)   

• Beyond email, you'll build and operate our RCS programs. You understand how each channel works and where it's strongest, particularly RCS for richer, branded, interactive experiences (verified sender, images, buttons, and carousels) — and you pick the right channel for each use case. You'll manage the technical setup, integrations, deliverability, and consent for these channels the same way you do for email. Given First Orion's business, you bring a real appreciation for branded, trusted messaging and what it takes to earn and keep customer trust in these channels. 

Consent, Compliance & Contact Governance   

• You'll own the rules that govern who we can contact, on which channel, and when. That means managing consent and subscription status, honoring opt-outs and preference settings, and keeping automated outreach aligned with the regulations that apply to each channel — CAN-SPAM and CASL for email, TCPA and CTIA/carrier (10DLC) requirements for SMS and RCS, and privacy rules such as GDPR and CCPA. You build compliance into the workflows themselves — suppression logic, frequency caps, quiet hours, and consent checks — so every send is defensible by design, and you partner with Legal where needed. 

Data Integrity & Integrations   

• You'll keep data flowing cleanly across the stack: managing field mapping, sync rules, and conflict resolution between HubSpot and Salesforce, and ensuring the tracking and tagging that downstream analytics depend on is correctly in place. You partner closely with the Marketing Analyst so the data behind every report is trustworthy. 

Cross-Functional Communications Execution   

• You'll serve as the operational owner for any team at First Orion that needs to communicate with the customer base through our automated channels. Support and Product teams will bring you requests — product updates, service notifications, feature announcements, surveys — and you'll ensure those communications are correctly built, properly targeted, and strategically timed. 

What you’ll need: 

• 4–6 years of experience in marketing operations, marketing automation, or a martech-focused role 

• Deep, hands-on expertise with HubSpot Marketing Hub — you can build complex workflows, manage custom properties, configure lead scoring and lead management, and troubleshoot integration issues without hand-holding 

• Experience with Salesforce CRM and managing the HubSpot–Salesforce integration (data sync, field mapping, conflict resolution) 

• Experience with API integrations, webhook configurations, or middleware tools 

• Willingness to work within company policy — scoping and rolling out any new integration or tool through First Orion's internal implementation process, partnering with IT/Security rather than working around it 

• Working knowledge of Webflow or a similar CMS platform 

• Comfort with HTML/CSS for email-template QA and troubleshooting rendering issues 

• A solid understanding of email deliverability, segmentation, and list hygiene 

• Experience designing lead-scoring and lead-management models, and mapping behavioral events from websites and portals into lifecycle stages, routing, and automation 

• Hands-on experience with SMS (and ideally RCS) marketing — how the channels work, how they're provisioned, and when to use each 

• Working knowledge of the rules governing outbound contact and consent — e.g. CAN-SPAM, TCPA, CASL, and privacy regulations like GDPR/CCPA — and how to build opt-in/opt-out and suppression logic into automation 

• A hacker mentality — you get energy from solving complex technical marketing problems with creative, scrappy solutions 

• Strong organizational and project-management skills, with the ability to balance competing priorities across multiple teams 

• Self-directed work style — you identify what needs to be done and do it without waiting to be asked 

Bonus Points: 

• HubSpot certifications (Marketing Software, Marketing Hub Implementation, etc.) 

• Familiarity with GA4 and with data platforms like Databricks or SQL (enough to partner well with analytics) 

• Experience with SMS/RCS platforms or CPaaS providers (e.g., Twilio) and 10DLC / carrier registration 

• Familiarity with messaging-compliance frameworks (TCPA, CTIA, CASL) and consent-management tooling 

• Background in B2B, SaaS, or telecom/technology industries 

• Experience with A/B testing frameworks and conversion-rate optimization 

• Exposure to programmatic or account-based marketing strategies