- Salary
- $62k – $90k
- Location
- 1 World Trade Center, New York, NY, United States of America
- Type
- Full-time
- Department
- Marketing
- Experience
- 3+ years
- Source
- Workday
Description
Job Description
Location:
New York, NYOverview
Condé Nast is seeking a Performance Social Media Designer to be the engine room for our paid social creative, focusing on the strategic assembly and storyboarding of high-performance ads. Rather than building core assets from scratch, the Performance Social Media Designer’s role is to take existing footage, brand elements and campaign concepts then remix them into platform-native stories that convert. This role will bridge the gap between aesthetic design and hard performance data and is an expert in what makes a user stop scrolling.
Key Responsibilities
Ad Storyboarding & Mapping: Take high-level campaign concepts and map them into detailed, frame-by-frame storyboards for Meta and potentially other platforms.
Creative Testing & Adaptation: Execute "sprints" of ad variations, taking a single approved concept and testing 10+ different ways to open the video (hooks), various closing messages (CTAs), and different edit speeds to see what resonates best with the audience.
Platform Translation: Reshape core campaign narratives to feel "native" to specific placements (ie: turning a polished Meta ad into a lo-fi, creator-style TikTok storyboard).
Conversion-Driven Motion: Design and animate "functional" graphics such as text overlays that call out a customer’s problem, kinetic captions that keep the viewer engaged, and clear price/offer animations. All built specifically to encourage the user to click.
The "Hook" Lab: Regularly participate in concepting sessions to pitch new visual hooks and creative angles based on current platform trends and performance feedback loops.
Template & Toolkit Evolution: Build and manage a library of reusable layouts, typography styles, and motion presets. This will enable efficiently plugging in new assets and storyboards without starting from zero every time.
Performance-Based Tweaks: Use "what’s working" data to improve existing ads, whether that’s redesigning the first 3 seconds of a video to be more engaging or rearranging a static pin so the most important information is seen first.
Skills & Qualifications
3–5 years of experience in a social-first design or agency environment, with a heavy focus on paid media/performance creative.
Strong Visual Storyteller: Ability to storyboard a 15-second narrative that captures attention in the first 3 seconds.
Editing & Motion Proficiency: Solid skills in Premiere/After Effects, specifically for short-form ad patterns (fast cuts, text-safe zones, and rhythmic pacing).
Conversion Mindset: Understanding of design fundamentals (hierarchy, type, color) but know when to prioritize "clarity over cleverness" to drive a sale.
Agile & Collaborative: Comfortability working in an iterative "sprint" environment where creativity is tested, killed, or scaled weekly.
Technical Precision: A meticulous eye for platform specs, aspect ratios, and ensuring "UI-safe" designs across all social channels.
The expected base salary range for this position is from $62,000 - $90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
