Product, Brand & Media Director

As Product, Brand & Media Director, you will serve as the strategic architect and operational engine behind our growth, brand dominance, and go-to-market expansion. Reporting directly to the CMO, this high-impact position bridges visionary brand strategy with hands-on commercial and operational execution across diverse customer segments, from retail DIY and specialized trade contractors to large-scale B2B enterprise clients.

You will own the full strategic lifecycle: leading product portfolio innovation, refining complex pricing architectures, optimizing media investment portfolios, and directing integrated omnichannel campaigns. If you thrive at the intersection of data-driven strategy, operational speed, and cross-functional leadership (partnering seamlessly with Sales, Operations, R&D, and Supply Chain), this role offers the platform to drive top- and bottom-line transformation.

Key Responsibilities:

• Business & Commercial Strategy: Achieve overall growth, profitability, and customer acquisition by leading short- and long-term product, brand, and media strategies across all distribution channels. You will analyze market trends to uncover expansion opportunities and partnering with teams—such as Data Intelligence and concessionary networks—to improve route-to-market execution.

• Product Portfolio & Innovation Management: Direct the full lifecycle of the product line by identifying opportunities for portfolio optimization, line extensions, and new tech- or sustainability-focused offerings. By collaborating with Science & Technology and Operations teams, ensure products remain relevant, and profitable from launch to eventual repositioning or retirement.

• Brand Strategy & Management: Define and protect our brand architecture, visual identity, and positioning through an understanding of consumer journeys and category dynamics. To boost brand awareness, consideration, and loyalty, oversee the production of marketing assets and guidelines while measuring brand performance to refine ongoing strategy.

• Media, Communication & Customer Engagement: Plan and implement integrated omnichannel campaigns across traditional (ATL/BTL), digital, PR, and experiential marketing channels to build consumer connections. Responsibilities include setting tailored audience segmentation strategies, managing media agency performance, and optimizing budgets to maximize campaign Return on investment.

• Pricing, Promotions and Revenue Growth: Create strategic pricing models and promotional campaigns that maximize seasonal demand while balancing profitability with market share goals. By evaluating promotional effectiveness alongside commercial and financial teams, ensure all revenue-generating activities directly align with overarching our priorities.

• Market Intelligence & Analytics: Lead the collection and analysis of market, consumer, and competitor data, translating raw insights into applicable our decisions. Establish measurements dashboards to measure overall marketing effectiveness, innovation performance, and media spend efficiency.

• Budget & Financial Management: Oversee annual marketing, media, innovation, and promotional budgets to ensure resources are deployed toward financial targets. Partner with Finance on forecasting, and reporting to maintain strict financial accountability and maximize return on marketing investments.

• Leadership & Team Development: Lead, coach, and inspire diverse teams across marketing, brand, product, and media disciplines by setting clear performance goals and promoting a creative culture. Additionally, manage strategic supplier and agency partnerships while supporting ongoing talent acquisition, coaching, and succession planning.

Qualifications:

• 15+ years of progressive experience in Marketing, Brand Management, Product Management, or Commercial Leadership, including experience leading large, multifunctional teams.

• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Engineering, or a related field.

• Demonstrated track record in brand building, progress, and media planning across multiple channels, customer segments, and geographic markets.

• Fluent in English

Benefits like vacation, life insurance, health insurance, retirement/pension plans, will be discussed in the interview process. Hybrid workplace. #LI-Hybrid

About us: 

PPG: WE PROTECT AND BEAUTIFY THE WORLD® 

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. 

The PPG Way 2030  

We are customer champions 

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. 

We act with purpose and speed 

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.  

We are excellent operators 

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.   

We compete to win 

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. 

We are PPG proud 

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. 

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to  https://careers.ppg.com/us/en/candidate-resources.  

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.  

If you need an adjustment due to a disability, please email [email protected]. 

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.  
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  Benefits will be discussed with you by your recruiter during the hiring process. 

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.