MARKETING MANAGER

Description

Job Summary: The Marketing Manager leads marketing efforts across StrideCare’s specialty service lines, with a focus on driving growth in patient volume for all locations. This role owns StrideCare’s outside marketing agency and vendor relationships end-to-end — ensuring performance against goals and budget across paid media, SEO, website, and brand strategy — and is accountable for KPI reporting to leadership. The Marketing Manager also leads local, on-the-ground marketing and collateral efforts across clinic locations and manages a Marketing Specialist who supports execution. This is a hands-on leadership role combining vendor management, performance reporting, and people management.

Supervisory Responsibilities: Directly manages a Marketing Specialist, assigning and reviewing local marketing, collateral, social, and content work.

Essential Duties / Responsibilities:

· Own the day-to-day and strategic relationship with StrideCare’s outside marketing agencies and vendors (covering paid media, SEO, website development, and brand strategy) — approving deliverables, holding vendors accountable to contracted commitments and KPI targets, and leading scope or performance escalations.

· Own KPI reporting and analysis: consolidate and interpret vendor performance data (CPL, CPA, ROAS, SEO/keyword rankings, and related metrics) into leadership-ready reporting with clear recommendations.

· Manage and develop the Marketing Specialist, assigning priorities across organic social, local marketing, collateral, and reputation management, and reviewing their work product.

· Lead local/on-the-ground marketing strategy across clinic locations — events, sponsorships, community outreach, in-office collateral — directing the Specialist’s execution and stepping in hands-on as needed.

· Oversee design and collateral production (in-house or freelance), ensuring brand consistency across all internal and external materials (D2C and B2B) in partnership with agency/vendor brand guidance.

· Support the outreach/business development team with physician-facing marketing materials, presentations, and relationship-building collateral.

· Set direction for online reputation management across all locations (Google, Healthgrades, and other listing platforms).

· Own marketing budget tracking and invoice reconciliation across all marketing vendors.

· Lead local launch marketing planning for new clinic openings or acquired practices.

· Other Duties as assigned.

Required Skills / Abilities:

· Proven experience managing outside agencies or vendors and holding them accountable to KPIs and contracted deliverables.

· Experience managing or mentoring a direct report, or clear readiness to do so.

· Strong analytical skills; comfortable building and presenting KPI and leadership-level reporting.

· Excellent communicator across physicians, clinic staff, leadership, and external agency partners.

· Working knowledge of paid media, SEO, and social fundamentals sufficient to evaluate and direct agency output (hands-on execution not required).

· Familiarity with design/collateral production and brand standards.

· Basic understanding of, or willingness to quickly learn, healthcare marketing compliance: HIPAA, anti-kickback, and referral-based guidelines.

Education and Experience:

· Bachelor’s degree in marketing, business, communications, or related field.

· 4–6 years of marketing experience, including agency/vendor management; prior people-management experience preferred.

· Healthcare, multi-location brand, or agency-oversight experience preferred.

· Experience with a CRM tool (HubSpot or similar).

*StrideCare is an Equal Opportunity Employer and is committed to diversity and inclusion in our workforce. We encourage applications from candidates of all backgrounds and experiences.

Requirements

  Physical Requirements:

· Ability to sit for extended periods while working at a computer.

· Manual dexterity required for operating office equipment (e.g., computers, phones, fax machines).

· Ability to lift and carry up to 20 pounds occasionally.

· Visual acuity is required to perform tasks involving computer screens and paper documents.

· Ability to move around the office and between clinic locations to access files, attend events, and support local marketing activities.

*StrideCare is an Equal Opportunity Employer and is committed to diversity and inclusion in our workforce. We encourage applications from candidates of all backgrounds and experiences.