- Location
- ASIA > CHN > Shanghai > 688 Henderson Office, China
- Type
- Full-time
- Department
- IT
- Source
- Workday
Description
Role & Responsibilities:
Position Definition (Key Purpose of the Position) :
You will be a product analysis professional with a retail and digital commerce background, supporting the evolution of VF's digital platforms across APAC. This role focuses on identifying customer, business, and product opportunities through data analysis, requirement analysis, and cross-functional collaboration.
You will work closely with Product Managers, business stakeholders, engineering teams, analytics teams, and regional partners to translate customer needs, business priorities, and performance signals into actionable product insights and clearly defined product requirements.
In this role, you will help shape product decisions by analyzing digital performance, user behavior, business processes, and platform capabilities across eCommerce, marketplaces, social commerce, digital payment, and related digital touchpoints. You will contribute to product discovery, feature definition, performance measurement, and continuous optimization to improve customer experience and business outcomes.
Key Result Areas:
Product Analysis and Insight Generation
- Analyze customer behavior, business performance, and product usage data to identify opportunities, pain points, and improvement areas across digital platforms.
- Partner with Product Managers and business stakeholders to support product strategy and roadmap development with fact-based insights.
- Conduct market, competitor, and platform analysis to understand industry trends, emerging capabilities, and customer expectations regionally and globally.
- Translate qualitative and quantitative findings into actionable recommendations for product enhancements and business process improvements.
Requirements Analysis and Product Discovery
- Gather, clarify, and document business needs, user scenarios, and functional requirements for digital product initiatives.
- Support product discovery activities by helping define problem statements, user journeys, business rules, and success criteria.
- Collaborate with product, technology, UX, and business teams to evaluate solution options and assess feasibility, impacts, and dependencies.
- Ensure requirements are structured, traceable, and aligned with customer value, business goals, and platform capabilities.
- Experience using AI tools to generate prototypes, mockups, or early concepts to help elaborate business discussions and accelerate requirement alignment is a plus.
Performance Measurement and Optimization
- Communicate analysis findings, product implications, and recommendations clearly to technical and non-technical stakeholders.
- Partner with regional and global teams to align on definitions, metrics, and process improvements where relevant.
- Support change adoption by helping stakeholders understand delivered capabilities, expected benefits, and performance outcomes.
- Proactively monitor product performance and operating conditions after launch, and use appropriate tools to conduct initial troubleshooting, issue analysis, and impact assessment.
Agile Delivery Support
- Communicate analysis findings, product implications, and recommendations clearly to technical and non-technical stakeholders.
- Partner with regional and global teams to align on definitions, metrics, and process improvements where relevant.
- Support change adoption by helping stakeholders understand delivered capabilities, expected benefits, and performance outcomes.
Stakeholder Collaboration and Communication
- Communicate analysis findings, product implications, and recommendations clearly to technical and non-technical stakeholders.
- Partner with regional and global teams to align on definitions, metrics, and process improvements where relevant.
- Support change adoption by helping stakeholders understand delivered capabilities, expected benefits, and performance outcomes.
- Collaborate with external partners and vendors as needed to support analysis, requirements clarification, and delivery follow-through.
Competency Requirements :
Behavioral Competencies -
- Strong analytical thinking with attention to detail and business relevance.
- Proactive, structured, and outcome-oriented in ambiguous situations.
- Confident communicator who can influence through logic, evidence, and clarity.
- Collaborative and empathetic when working across multiple stakeholders and functions.
- Open-minded and willing to challenge assumptions constructively.
- Self-motivated and curious about new ideas, new technologies, and evolving ways of working; willing to invest time in understanding customer behavior, market dynamics, and emerging digital trends.
- End-to-end mindset with strong ownership of quality and follow-through.
Functional Competencies –
- Strong business acumen, preferably developed in retail, eCommerce, or digital business environments.
- Solid experience in product analysis, business analysis, or digital product support roles.
- Strong capability in translating business questions and customer needs into structured requirements and analytical outputs.
- Good understanding of Agile ways of working, product development lifecycle, and digital delivery processes
- Strong understanding of digital commerce platforms and journeys across eCommerce, marketplaces, social commerce, payment, and customer experience.
- Strong analytical and problem-solving skills, with experience defining KPIs, interpreting trends, and evaluating product performance.
- Ability to work effectively with technical teams, with practical understanding of software development lifecycle, APIs/integrations, data flows, and platform dependencies.
- Experience with analytics and reporting tools, and the ability to turn data into actionable business and product recommendations.
- UX, journey mapping, or experimentation experience is a plus.
- Preferred tools may include SQL, Excel, Agents, Python, product analytics platforms, and requirement management tools.
Experience
- Minimum Relevant Experience: 3+ years
- Minimum Supervisory Experience: Not mandatory; informal leadership and cross-functional coordination experience preferred
- Nature of Work: Product analysis, business analysis, digital product support, stakeholder management, cross-functional collaboration
- Strong technical background with solid understanding of software development lifecycle, system architecture, APIs/integration, data flows and cloud platforms; able to translate business needs into technical solutions and collaborate effectively with engineering, architecture, QA and operations teams to deliver digital products end-to-end.
- Flexible and practical experience using AI agents and related AI tools to improve analysis efficiency, requirement elaboration, research, documentation, and day-to-day product support is a plus.
Academic Qualifications
- Degree or above
- Preferred disciplines: Business Administration, Computer Science, Information Systems, Data Analytics, Statistics, or related fields
- Agile, Business Analysis, Product Analytics, or related training is a plus
Language Proficiency:
- Fluent in: English
- Average in: Mandarin
- Japanese or Korean is a PLUS
Skills
PythonSQLExcelAgile
