Marketing and Digital Media Content Specialist

Description

Position Summary

The Marketing and Digital Media Content Specialist plays a critical role in achieving AVANCE-Houston's communication objectives by producing high-quality videos, photos, and social media and website content. As a vital member of the Communications Department, this position will be responsible for managing AVANCE's social media pages, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and other channels. Additionally, they will coordinate logistics for special events and programs while producing content for all AVANCE programs. This position will highlight the agency's successes across all social media channels, email, and webpage.

Working Conditions and Physical Demands

This position requires working primarily in an indoor or office environment but is not limited. The ability to communicate effectively, both verbally and in writing, is a key requirement for this role. It's essential for interacting with colleagues and clients. The role involves operating a variety of office equipment, including computers. This requires good finger and hand dexterity. Be prepared for long periods of sitting or standing to work with a computer, camera, or other equipment. Cameras, tripods, banners, and office supplies may need to be lifted and transported. Additionally, bending, kneeling, and reaching may be necessary. Driving to visit AVANCE centers/programs and other sites is an expected part of the role.

Essential Functions

Job Function

1. Develop, implement, and manage AVANCE-Houston email marketing.
2. Create compelling social media strategies for AVANCE-Houston's online presence on networking sites.
3. Film and/or photograph events, programs, students, and activities for use across various print and digital platforms.
4. Edit, retouch, crop, and/or color-correct images/videos.
5. Create and publish marketing material aligned with marketing plans.
6. Excellent writing, editing, and grammar skills and attention to detail.
7. Understand sponsorship marketing communications principles and standards well.
8. Assist with graphic design projects for all departments.
9. Strong planning, time management, prioritization, problem-solving, decision-making, and communication skills are necessary, as well as the ability to work under tight deadlines.
10. A highly motivated, flexible, and outgoing personality. Must be comfortable speaking in front of groups of people.
11. Manage day-to-day social media activities and create a wide variety of rich content, community outreach efforts, promotions, etc.
12. Develop, implement, analyze, review, and report on the effectiveness of social media and email campaigns to maximize results.
13. Proficiency in website content management systems (WordPress) and basic HTML/CSS skills.
14. Must be willing to work a flexible schedule to meet the department's needs.
15. Perform other duties as assigned.

Qualifications and Experience

1. Basic photography and video production and editing skills.
2. Familiarity with Adobe Suite of products – Photoshop, After Effects, Premiere, and Illustrator.
3. Knowledge in Adobe Suite is plus.
4. Thorough understanding of social media strategy and trends.
5. Ability to work in a fast-paced environment and multi-task effectively.
6. Experience working with consultants.
7. Strong organizational skills.
8. Create and follow timelines for the planning and execution of each event.
9. Positive Attitude.
10. Ability to work well with others.
11. Very motivated and self-driven.
12. Capacity to take the initiative, think creatively, and prioritize responsibilities.

Requirements

Education

• Required: Bachelor’s degree in communication, Public Relations, Marketing, or a related field.

Experience

• Required: Minimum three to five-year experience in communications, public relations, or related fields.
• Required: Minimum three to five-year experience working in a non-profit social service or educational organization preferred.
• Preferred: Bilingual: Spanish is a plus

License & Certification

• Valid Texas Driver's License
• Valid Vehicle Insurance

Testing

• Sex Offender Registry Check
• Federal and State background checks
• Employee health testing

Essential Knowledge, Skills, and Abilities

• Must embrace the mission of AVANCE-Houston, Inc.
• Excellent written and verbal communication skills are required.
• Excellent organizational skills and the ability to handle multiple tasks.
• Strong initiative, the ability to work independently, and the ability to meet deadlines are essential.
• Experience using communication, media, and website systems, software, equipment, etc.
• Ability to work effectively with people from diverse backgrounds, including staff, participants, and stakeholders.
• Display a positive attitude, concern for people and community, demonstrate presence, self-confidence, common sense, and good listening ability.
• Strong desire to serve the hard-to-reach community.

SALARY/BENEFITS:

Competitive/commensurate with experience and other qualifications.

Disclaimer(s):

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. Nothing in this job description forms or is intended to form a contract of employment. Neither shall the content in this job description be interpreted to be in conflict with or to eliminate or modify in any way, the “at will” employment status of AVANCE-Houston employees. Employment remains on an “at-will” basis.

AVANCE-Houston employees must be able to perform the essential functions of the position satisfactorily and that, if requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

ADA Statement:

AVANCE-Houston is committed to equal opportunity in employment for persons with disabilities and complies with the Americans with Disabilities Act of 1990 (ADA), as amended, and any other applicable state and federal laws. Accordingly, AVANCE-Houston does not discriminate against qualified individuals with disabilities in regard to application, hiring, advancement, discharge, compensation, training or other terms, conditions and privileges of employment. Moreover, it is AVANCE-Houston’s policy to provide reasonable accommodations in employment to qualified individuals with disabilities so that they can perform the essential functions of the job, unless the accommodation would impose an undue hardship on the operation of AVANCE-Houston’s business or would change the essential functions of the position. Retaliation against an individual with a disability for utilizing this policy or seeking a reasonable accommodation is prohibited. Individuals with any questions or requests for accommodation should contact the Human Resources Department.