- Location
- Children's Healthcare of Atlanta Support Center, United States of America
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Experience
- 3+ years
- Education
- Bachelor
- Source
- Workday
Description
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Work Shift
DayWork Day(s)
Monday-FridayShift Start Time
8:00 AMShift End Time
Worker Sub-Type
Children’s is one of the nation’s leading children’s hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We’re committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children’s.
Job Description
Experience
3 years of experience in marketing, advertising, or communications
Content management system (CMS) experience
Experience in SEO, digital paid media acquisition or marketing automation
Preferred Qualifications
Proven experience managing large-scale digital projects and multiple priorities
Strong content management system (CMS) experience, preferably Sitecore
Experience with SEO (content and technical)
Experience managing a backlog and working closely with developers to move tickets through internal development processes
Certification and/or experience with Agile Development is a plus
Education
Bachelor's degree in Marketing, Communications, Computer Science, or related field
Certification Summary
- No professional certifications required
Knowledge, Skills, and Abilities
- Strong knowledge of website UX and information architecture best practices (navigation, page structure, content hierarchy)
- Technical SEO expertise (metadata, site structure, page performance, schema, etc.).
- Experience with content management systems and a fundamental understanding of how websites are built (to communicate effectively with developers).
- Understanding of Agile/product ownership concepts (backlogs, sprints, user stories, acceptance criteria).
- Solid project and stakeholder management skills, including scoping, timelines, and cross-functional coordination.
- Clear, persuasive communication skills for explaining digital/UX/SEO concepts to non-technical partners and leadership.
- Strategic, solutions-oriented mindset; able to view the website as a product serving users and business goals and to prioritize a backlog accordingly.
- UX skills, including mapping user journeys, defining user flows, structuring navigation, and evaluating page layouts for clarity and usability.
- Ability to mentor and coach others in digital best practices and elevate overall team capability.
- Ability to facilitate alignment, drive consensus, and move cross-functional teams forward while maintaining strong attention to detail across multiple projects and deadlines.
Job Responsibilities
- Serves as product owner for content and information architecture on the Children’s Healthcare of Atlanta external facing websites, focusing on user experience, governance and alignment with best practices.
- Acts as the primary liaison between the digital team and IS&T, leading website-related development projects, timelines, and vendor partnerships.
- Asks insightful questions and ensures strategic alignment with stakeholders before kicking off a project. Able to create clear project plans with tasks, owners, milestones and communication cadence.
- Guides website strategy with initiative and curiosity, ensuring alignment with business goals, marketing campaigns and user needs.
- Collaborates on SEO initiatives, including technical audits, keyword strategy, and performance tracking.
- Proactive in identifying opportunities to enhance website platforms and optimize digital campaigns based on site engagement data and user insights.
- Analyze site engagement and user behavior; design and maintain analytics reports and present insights and recommendations to improve performance, UX, lead generation, and user engagement.
- Oversees content governance processes to ensure quality, accessibility, and consistency across digital platforms.
Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.
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