Director of Digital Marketing and Creative

Overview

Oversees all digital marketing platforms for the company. Responsible for planning and implementing the digital marketing direction, which includes leading email marketing campaigns, paid digital advertising and social media, and strategic use of the company’s website to drive engagement and ensure success based on business objectives. Manages the creative direction and deliverables, ensuring a cohesive brand presence that strengthens brand recognition and loyalty.

 

Location: 6688 N. Central Expwy Dallas, TX 75206

Responsibilities

• Manage entire digital marketing discipline; includes website management, digital strategy, goals and key performance indicators (KPIs), and digital analysis to draw key recommendations for website optimization.
• Plan, implement, and coordinate paid and organic digital marketing campaigns; includes search engine  optimization (SEO), paid digital advertising (PPC & display), social media and email marketing.
• Identify and socialize emerging trends in digital marketing, creative design and technologies; brainstorm new and innovative marketing approaches with department leadership.
• Partner with stakeholders and the marketing & communications teams to create comprehensive digital marketing programs and develop integrated campaigns.
• Manage and guide development of digital marketing and creative assets and plans across platforms and customer segments.
• Ensure consistency with the Enhabit Home Health & Hospice brand strategy and standards.
• Prepare, implement and analyze budget for the digital marketing and creative team.
• Define and maintain brand identity across all digital and creative assets, ensuring a consistent visual and messaging approach.
• Oversee creative direction and execution of all digital and creative marketing assets, including photo shoots, video production, animations, and graphics to align with brand strategy.
• Complete all other duties as assigned

Qualifications

• Bachelor's Degree in marketing, digital marketing, business, graphic design or related field is required.Master's Degree in business administration or related field is preferred.• Minimum of five years of work experience in digital marketing and online asset management is required. • Demonstrated experience with lead generation in email marketing and digital advertising is required.• Demonstrated experience successfully managing a team within a large company required.• Demonstrated experience creating integrated content across all marketing channels is preferred; digital, social media, mobile, and traditional print is required.• Previous experience in a home health or hospice setting is preferred.• Oral communication, written communication, fluency in English, active listening.• Demonstrated intermediate technology skills. Especially Microsoft office, including word and excel.• Other than for designated full-time remote positions, in-office attendance is essential in order to achieve Enhabit objectives, including but not limited to, effective supervision, teamwork, task completion, and other position objectives.* Enhabit does not waive this essential function by permitting duties to be performed remotely on occasion to accommodate temporary personal needs, such as appointments, or to operate in crises beyond its control, such as during a natural disasteror pandemic.

Additional Information

At Enhabit, we firmly believe our people are our greatest asset! Enhabit offers competitive benefits that support and promote healthy lifestyle choices. Some benefits, tools and resources include:

 

• Comprehensive insurance plans - medical, dental, and vision
• Generous paid time off 
• 401k retirement savings plan with match
• Basic life insurance at no cost to eligible employees
• Employee scholarship program
• Promote-from-within philosophy

 

Enhabit Home Health & Hospice is an equal opportunity employer. We work to promote differences in a collaborative and respectful manner. We are committed to a work environment that supports, encourages and motivates all individuals without discrimination on the basis of race, color, religion, sex (including pregnancy or related medical conditions), sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, genetic information, or other protected characteristic. At Enhabit, we celebrate and embrace the special differences that makes our community extraordinary.