Senior Manager, Integrated Marketing

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.

Here's a closer look at our key entities:

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

About the Role:

We are seeking an experienced Senior Manager, Integrated Marketing who deeply understands advanced traders and investors in the U.S. market. Beyond strong integrated marketing expertise, this role requires a strong sense of how active stock, options, crypto, and prediction market traders think, trade, and evaluate platforms. You should be able to identify their real needs, pain points, and decision drivers, and translate those insights into compelling product positioning, campaigns, and go-to-market strategies that grow our U.S. retail brokerage business.

Key Responsibilities:

• Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, with a strong focus on user acquisition, investor growth, and engagement.
• Develop channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
• Develop and execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging and value propositions for different partner and investor segments.
• Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
• Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights and recommendations for continuous optimization.
• Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
• Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
• Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.