Senior Product Manager – Advertising Measurement & Insights

Location

Surry Hills

About Cartology and the Ads Manager Platform

Cartology is the Retail Media Business within Woolworths Group, connecting brands with customers through innovative experiences. The Ads Manager platform is our central tool for managing and measuring advertising campaigns. The Reporting & Measurement team is dedicated to giving clients full visibility into campaign performance, and delivering deep, actionable insights that drive commercial success.

The primary purpose of this role

As the Senior Product Manager for Reporting & Measurement, you will shape and deliver the roadmap, in partnership with key stakeholders, turning complex ad-performance & shopper data into intuitive, actionable self-serve reporting experiences for clients. You will partner closely with engineering, data & audience, product design, and broader business stakeholders to turn audience and campaign data into actionable insights that drive client and business outcomes.

Key Results & Success Metrics

• Successful Delivery: On-time, high-quality execution of planned features & initiatives
• Client Engagement & NPS: Increased adoption of self-serve reporting products and client satisfaction
• Commercial Value: Enabling clients to optimise ad spend through clear measurement & reliable reporting

Responsibilities

• Product Strategy & Roadmap Delivery: Own the product roadmap for the Reporting & Measurement stream. Prioritise features and balance immediate business needs with long-term platform engagement & scalability
• Data & Measurement Capabilities: Define and deliver features for self-serve reporting, performance dashboards, data visualisations, and campaign analytics to empower advertisers to measure ROI and optimise spend
• Cross-Functional Execution: Collaborate daily with engineering, data/analytics teams, and UI/UX designers to translate requirements into detailed epics, user stories, and delivery milestones
• Data-Informed Discovery: Conduct product discovery using quantitative analytics, user research, and client feedback to drive feature validation and continuous improvement
• Stakeholder Alignment: Maintain regular, transparent communication with commercial, media, and platform leadership to align product initiatives with broader revenue and strategy goals
• Operational Excellence: Apply product management best practices in discovery, delivery, go-to-market execution, and change management.

Knowledge & Attributes

• Media / Advertising / Marketing: You have experience in marketing, media and/or advertising and have an understanding of the growing and evolving retail media landscape
• Product & Commercial Acumen: You can balance commercial needs with a positive client experience. You can connect engineering effort directly to business outcomes and commercial success
• Clients Advocacy: Act as the relentless voice of the client, driving product decisions based on deep empathy and quantitative insights to maximise client value

Qualifications & Technical Abilities

Required Experience & Technical Skills (Essential):

• Product Management Experience: 8+ years of product management experience, specifically delivering complex data-heavy, analytics, or reporting features within SaaS, AdTech, MarTech, or eCommerce platforms.
• Domain Expertise: Strong understanding of measurement metrics (e.g., ROAS, attribution models, conversion tracking) and best practices for presenting performance data.
• Technical & Analytical Acumen: Comfortable working alongside data engineers and data scientists; adept at using quantitative metrics and analytics platforms to drive product decisions.
• Cross-Functional Leadership: Proven experience partnering with UI/UX designers on data visualization and working within cross-functional agile delivery teams.
• Stakeholder Management: Exceptional communication skills with a track record of translating complex technical concepts into clear trade-offs and updates for non-technical stakeholders.

Attributes & Cultural Fit (Essential):

• High attention to detail, maintaining client-centric quality standards
• Demonstrates high accountability, a proactive attitude, and fosters strong team relationships
• Possesses a growth mindset and actively seeks and incorporates feedback

Desirable:

• Experience in Retail Media OR have worked with / built an eCommerce platform
• Experience working on complex SaaS platforms, enterprise software, or internal tooling