Marketing Strategy Manager - Mandarin speaker

Meet The Team

As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data-driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.

Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.

The Role

As Marketing Strategy Manager, you will serve as the commercial and strategic engine behind Fever's marketing strategy for the APAC market, including our marketing support for high-impact global IP partnerships such as F1 and Harry Potter. You will hold full budget ownership for chinese consumers marketing activity, blending advanced data analytics with deep fluency in China's distinct digital ecosystem — WeChat and Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance's Ocean Engine — to drive audience growth and engagement in the region. By uniting cross-functional teams (Business Strategy, Growth, Creative, Product) with China-based agencies, KOL/MCN partners, and platform contacts, you will shape and evolve Fever's China marketing playbook.

What You´ll Do

• Own the end-to-end marketing strategy for our APAC experiences, driving demand, visibility, and long-term growth across a broad portfolio of high-impact experiences.
• Develop compelling, scalable marketing strategies for exclusive experiences in APAC, including strategic partner events (F1, Harry Potter) and Fever Originals adapted for the local consumer.
• Lead multi-channel digital marketing campaigns across APAC’s core paid and organic ecosystem — WeChat, ByteDance's Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu — ensuring consistent performance and strong ROI.
• Work closely with Business Strategy, Growth Marketing, and Product teams to analyze performance and define marketing strategy for APAC, including surface strategy (WeChat/Alipay Mini Program).
• Design and manage Fever's KOL/KOC and MCN strategy: identify, negotiate with, and manage relationships with Multi-Channel Networks and creators across Xiaohongshu, Douyin, and WeChat to drive cost-efficient acquisition.
• Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine.
• Coordinate cross-functionally with Creative, Design, Media, CRM, Content, and Product teams to ensure unified, high-impact marketing execution, including localization beyond translation (visual density, trust signals, review/rating mechanics).
• Lead meetings with internal teams and strategic partners to ensure alignment, progress, and successful delivery of key projects.
• Oversee and optimize marketing budgets and take full ownership of the region P&L.
• Drive strategic planning and forecasting to support revenue growth and audience penetration.
• Leverage advanced data insights to guide decision-making and refine marketing models.

Who You Are

• 8+ years of experience in digital and growth marketing, with proven hands-on expertise in the Chinese digital ecosystem — Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu — gained either in-market or managing China campaigns remotely.
• Direct working knowledge of China's platform landscape: WeChat (Mini Programs, Official Accounts, WeChat Pay), Alipay, Douyin, Xiaohongshu, and how discovery-to-purchase journeys differ from Western funnels.
• Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs, including understanding of typical fee structures and tiering (head KOL / mid-tier / KOC).
• Demonstrated ability to design and execute large-scale marketing strategies with measurable business impact.
• Highly analytical mindset, with strong command of performance metrics, forecasting, and P&L-driven decision-making.
• Familiarity with China-specific consumer growth mechanics (pintuan/group buying, social gifting, live-commerce) and judgment on which apply to a premium live-experience product.
• Understanding of the regulatory and operational layer relevant to marketing execution in China.
• Excellent executive communication skills, with the ability to lead meetings with partners and internal teams effectively.
• Native/bilingual level of English; professional working proficiency in Mandarin Chinese strongly preferred (spoken and written), given direct coordination with China-based agencies, KOLs/MCNs, and platform partners.
• Strong academic background in Business, Marketing, or a related field.
• Experience in entertainment, experiential marketing, media, or consumer tech in the Chinese market is strongly preferred
• Comfort operating as a remote-first APAC market lead, working asynchronously with APAC-based vendors/partners.
• Prior experience supporting a foreign brand's marketing strategy targeted to Chinese consumers is a strong plus, including navigating the "why should I trust a foreign brand".
• Interest in developing your career at Fever and working from Shanghai.

Why You´ll Love It Here

• Attractive compensation package with room to grow.
• 40% discount on all Fever events and experiences.
• Language learning support: English and Spanish lessons.
• Hybrid work setup
• Dynamic international team: a young, talented group creating a great work environment.