Equipment Sales Representative

Description

Company Profile 

C³ is an engineering and manufacturing company specializing in the design and innovation of machines for the foam and mattress industry. We distinguish ourselves through our unwavering commitment to innovation-driven excellence—anticipating industry trends and setting new standards with groundbreaking solutions that continually redefine what’s possible. At C³, we seek out energetic problem solvers who thrive on new challenges and opportunities. Our team is filled with people who are passionate about both their work and their lives.

Position Overview

The Equipment Sales Representative is responsible for managing and growing a defined portfolio of C3 accounts. This role drives revenue by establishing clear sales priorities, executing targeted action plans, and consistently meeting or exceeding assigned sales goals. The representative will proactively engage assigned accounts to position and promote C3’s solutions, ensuring sustained business and identifying new opportunities. In addition, they will contribute to the expansion of C3’s customer base through focused outreach and strategic selling to prospective clients. This individual will cultivate strong, high-value relationships with key stakeholders, negotiate and manage contracts, and support customers through the sale of equipment. Their work directly strengthens customer satisfaction, retention, and long-term account growth.

Key Responsibilities for this Position

• Generates revenue by soliciting and obtaining orders, understanding, and interpreting technical requirements, providing technical information, and developing accounts.
• Develop sales opportunities by researching and identifying potential accounts, soliciting new accounts, building rapport, providing technical information and explanations, and preparing quotations.
• Closes new accounts by answering telephone and e-mail inquiries and verifying and entering information.
• Develops accounts by checking customer’s buying history, suggesting related and new items, and explaining technical features.
• Develops a thorough understanding of the account needs and develops account plans to strategically approach the client. 
• Maintains and improves quality results by following standards and recommending improved policies and procedures.
• Maintaining database (HubSpot, Excel, etc.) of prospective client information. Updates job knowledge by studying new product descriptions and participating in educational opportunities.
• Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.

Desired Characteristics & Skills

• Comfortable making cold calls and talking to new people all day
• Tenacity to handle rejection and continue with a positive attitude when reaching next potential client
• Eager to expand company with new sales, clients, and territories
• Charismatic style that creates company-wide buy in and empowerment
• Build strategic relationships with customers
• Active listening
• Integrity
• Excellent written and verbal communications skills
• Personal accountability and self-management
• Self-starter with a results orientated approach
• Able to multitask, prioritize, and manage time efficiently 
• Sense of urgency in responding to external and internal customers
• Maintain transparent and open lines of communication with other executive level leaders

Experience & Education Requirements

• Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/HubSpot experience preferred
• Bachelor’s degree in business or engineering field required
• Must be willing to travel at least 1/3 of the time (30-50%), including overnight trips

Measures of Performance (vs. budget)

• Sales revenue

C3 reserves the right to add, modify, change, or rescind the work assignments in accordance with business needs, and to make reasonable accommodations so that qualified employees can perform the essential function of the job.