(Senior) CRM & Automation Manager (w/m/x/d)

## Join the ride!

Your mission is to run the daily heartbeat of our user communication while constantly making it smarter. You take full ownership of our weekly campaigns and ad-hoc promotions, using that hands-on execution as the foundation to scale our personalization and upgrade our targeting logic.

__In short__

You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.

## Your Responsibility

• Campaign Excellence: You own the end-to-end execution of our ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
• Technical Ownership: You act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
• AI & Personalization: You implement AI-driven workflows to automate and scale user personalization, moving us from manual segment-building to automated, individual relevance.
• Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
• Transactional System Management: You are responsible for the technical maintenance and monitoring of our transactional systems to ensure critical user communication is reliable and optimized.

## Your Experience

• Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
• Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic.
• AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency.
• Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs.
• Communication: You are fluent in English (German is a strong plus).

## Benefits

• __Mobility:__ Choose between monthly MILES credits or the Deutschlandticket.
• __Fitness:__ Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
• __Discounts:__ Access 1,500+ providers for discounts on sneakers, theater visits, and more.
• __Home Office:__ Enjoy the flexibility of working from our office in Berlin and from home.
• __Retirement:__ Secure your financial future with our attractive pension plan.
• Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
• __Social Impact:__ We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity