- Salary
- ₹15k – ₹30k
- Location
- Mumbai, India
- Department
- Marketing
- Source
- Keka
Description
We are looking for a passionate and results-driven SEO Expert with 1 – 3 years of hands-on experience in Off-Page SEO. The ideal candidate should have strong expertise in building high-quality backlinks, increasing website authority, driving organic growth, and executing effective off-page strategies.
You should have practical experience with Reddit marketing, Quora engagement, Blogger Outreach, WordPress, and brand mention campaigns, along with a deep understanding of Google's quality guidelines and white-hat SEO techniques.
Key Responsibilities
- Develop and execute comprehensive Off-Page SEO strategies to improve organic rankings and domain authority.
- Build high-quality, relevant backlinks through ethical (white-hat) link-building techniques.
- Manage and execute Reddit submissions and community engagement while ensuring authentic participation and brand visibility.
- Create and manage Quora submissions, answer relevant questions, and drive meaningful engagement.
- Identify opportunities for brand mentions across blogs, forums, communities, and industry websites.
- Execute Blogger Outreach campaigns to acquire quality backlinks and improve online visibility.
- Publish and manage SEO-optimized content on WordPress websites.
- Conduct competitor backlink analysis and identify new link-building opportunities.
- Monitor backlink profiles, remove toxic links, and maintain backlink quality.
- Collaborate with the content team to develop link-worthy content assets.
- Track SEO performance using industry-standard tools and provide regular performance reports.
- Stay updated with Google's algorithm updates and the latest SEO trends and best practices.
Required Skills & Qualifications
- 1 – 3 years of proven experience in Off-Page SEO.
- Strong understanding of Google's ranking factors and white-hat SEO practices.
- Hands-on experience with:
- High-quality backlink generation
- Reddit marketing and engagement
- Quora marketing and engagement
- Blogger Outreach
- Brand mention campaigns
- WordPress CMS
- Forum and community engagement
- Knowledge of anchor text optimization and backlink quality evaluation.
- Experience in competitor backlink analysis.
- Strong research and outreach skills.
- Excellent written communication skills.
- Ability to work independently while managing multiple SEO campaigns.
Preferred Skills
- Experience with local SEO citation building.
- Knowledge of Digital PR and outreach campaigns.
- Basic understanding of On-Page SEO and Technical SEO.
- Familiarity with AI-assisted content research tools.
Tools & Platforms
Experience with one or more of the following is preferred:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
- WordPress
- Google Sheets / Excel
Key Performance Indicators (KPIs)
- Growth in quality backlinks
- Increase in referring domains
- Improvement in Domain Authority/Domain Rating
- Growth in organic traffic
- Increase in keyword rankings
- Brand mentions across relevant websites
- Successful outreach conversion rate
- Referral traffic from acquired backlinks
What We Offer
- Competitive salary
- Health Cover
- Opportunity to work on diverse SEO projects
- Collaborative and growth-oriented work environment
Skills
ExcelGoogle AnalyticsSEO