- Location
- Pune
- Type
- Full-time
- Department
- Marketing
Description
- Researching and analysing keywords and trends to identify opportunities for optimization
- Developing and implementing an SEO strategy that aligns with the company's overall marketing goals
- Collaborating with other departments, such as content, product development, and IT, to ensure all website updates, product launches, and other initiatives are optimised for search engines
- Optimising website content, meta tags, and other elements to improve search engine rankings
- Regularly analysing website performance and user engagement data to identify opportunities for improvement and track progress
- Identifying and implementing link building strategies to increase the number and quality of inbound links to the company's website
- Managing and reporting on the effectiveness of paid search campaigns
- Staying up-to-date with the latest industry trends and best practices, and identifying opportunities to innovate and improve the company's SEO efforts
- Collaborating with other teams such as web development, design and marketing to ensure that SEO is integrated into the overall company strategy
- Identifying technical SEO issues and working with the web development team to resolve them