Marketing Executive

Are you looking for the opportunity to take your marketing career to the next level? Are you a self-motivated and digital savvy individual? We are seeking a creative marketing professional for our exciting role as Marketing Executive for our services division. Reporting to the B2B Marketing Manager, the role of the B2B Marketing Executive will be pivotal in executing tactical digital marketing to support our Services Division. This currently consists of several Business Units which form part of the Air Partner Group; including Redline, Baines Simmons and Kenyon. You will be responsible for supporting and delivering Air Partner’s Services Division marketing strategy. You’ll help to shape our strategy by driving new acquisition across web, social, email, content, events and other media channels, as well as retention campaigns. Collaborating with internal teams such as sales and business development, you’ll champion social media across the Division, creating and publishing all content and reporting back on key metrics. You’ll be tasked with assisting with delivering the calendar of campaign activity. You will also work in building, optimising, promoting, creating content and updating the company’s websites and work with our digital agency in driving PPC and SEO campaigns across the division, ensuring these are successfully in line with delivering conversions for the business. This is a hybrid role requiring a minimum of 3 days in either our Gatwick or Bracknell offices, whichever is best for you! What you will be doing… Including but not limited to:· Managing social media for the Services Division brands, creating and publishing all content and reporting back on key metrics· Assisting in the development of multi-channel marketing campaigns· Developing email campaigns· Assisting in the management of our PPC agency and leading Paid Linkedin campaigns· Managing and updating the company’s website (CMS) and database (CRM)· Assisting with development and implementation of SEO and content strategies across our websites· Assisting with projects to improve the design, usability and functionality of all current and future Air Partner Services Division websites, including launching new websites· Creating image/video assets for social and website projects· Assisting with reporting on Return on Investment (ROI) on a monthly basis· Supporting data related projects such as:· Use of CRM system to identify target audiences· Supporting with the review and reporting process of monthly business KPIs· Contributing to monthly results presentations· Working with our creative agency to create a range of content and marketing materials (including brochures, adverts, social media campaigns, PR and e-marketing)· Organising events, including presence at exhibitions, speaker opportunities and webinars· Assisting with internal communications (internal group marketing updates, newsletters, intranet updates etc)· Managing relationships with third-party providers and key stakeholders within the group· General marketing activity aligned with sales strategy and business development activity· Performing general marketing administration tasks What we are looking for… · At least 2+ years’ experience in marketing roles· Previous experience in a similar B2B industry (within the training or education, safety or aviation sectors would be a huge advantage)· A self-starter who can work autonomously and hands on· Proven experience in management of social media networking tools for B2B· Experienced in creation Paid Social campaigns· Strong understanding of current online marketing concepts and trends· Previously worked with a CMS, and building content in multiple environments· Experienced in working with stakeholders across all levels, including Sales, Functional Experts and Business Development teams· Have an analytical mind and be comfortable with reporting return on investment across a variety of marketing channels· Previous use of Adobe Creative Cloud· Be a strong team player, as well as the ability to work independently· Have advanced Microsoft Office skills· Have a Bachelor’s Degree, or equivalent qualification in Advertising or Marketing About us:Founded in 1961, Air Partner Group is a world-leading international aviation services group providing aircraft charter, aviation safety and security solutions, and managed services to industry, commerce, governments, and private individuals, as well as civil and military organisations.The Air Partner Group has two divisions: Air Partner Charter and Air Partner Services (previously Safety & Security). Air Partner Charter comprises of group charter, private jets, cargo, and specialist services. Group Charter charters large airliners to move groups of any size. Private Jets offers the Company's unique pre-paid JetCard scheme and on-demand charter for up to 19 people. Cargo charters aircraft of every size to fly almost any cargo anywhere, at any time.Air Partner Services comprises Baines Simmons, Redline Assured Security Ltd, Kenyon International Emergency Services, and Managed Services. Baines Simmons offers aviation safety management and fatigue risk management. Redline Assured Security delivers government-standard security training, consultancy, and solutions to regulated, high value and high threat environments. Kenyon International Emergency Services is a world leader in emergency planning and incident response.Air Partner works with Climate and Development experts Climate Impact Partners, to allow clients to offset carbon emissions in support of projects that not only cut carbon but also alleviate poverty and improve lives. Air Partner Limited is a Wheels Up company, the leading provider of on-demand private aviation in the U.S. and one of the largest private aviation companies in the world. Wheels Up is headquartered in New York City and operates in 25 locations across three continents and employs 2,700 professionals globally. Air Partner Group is ISO 9001:2015 compliant for commercial airline and private jet solutions worldwide. More information is available on the company's website (www.airpartnergroup.com)Air Partner is committed to creating a diverse, equitable and inclusive working environment for all employees, we do this via our Environmental, Social and Governance Strategy, our Diversity, Equity & Inclusion forum, and our Recruitment strategy. At Air Partner we are proud to be a ‘Disability Confident’ employer and we value workforce diversity. If Air Partner feels like a place where you can belong, we'd love to learn more about you and we guarantee an interview for any disabled person who meets the minimum criteria set for the job. If your application is successful, the next steps of the process will include a virtual interview with a member of the Talent Acquisition team before meeting with members of the business in person. When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you. We encourage applications from all backgrounds and we would love to hear from you.