Business Development Lead

Responsibilities

• Develop and execute the service business development and sales strategy to achieve annual revenue and profitability targets.
• Identify new business opportunities for preventive maintenance, comprehensive maintenance, extended warranty, and managed service contracts.
• Drive the renewal and expansion of existing service contracts, improving customer retention and contract penetration.
• Analyze the installed equipment base to identify new service contract and spare parts sales opportunities.
• Build and maintain strong relationships with hospitals, procurement teams, biomedical engineers, and key decision-makers.
• Conduct regular customer visits and business reviews to understand customer needs and identify new opportunities.
• Collaborate with Technical Operations to develop competitive service offerings and pricing strategies.
• Prepare and manage commercial proposals, quotations, tenders, and contract negotiations.
• Coordinate with customers regarding spare parts sales for Fresenius devices.
• Work closely with Finance on contract billing, renewals, receivables, and outstanding payment follow-up.
• Maintain accurate sales forecasts and opportunity pipelines.
• Monitor the market and provide insights on competitors, pricing, customer needs, and business opportunities.
• Manage and coordinate customer complaints, ensuring appropriate follow-up and resolution.
• Conduct customer satisfaction surveys and support continuous improvement initiatives.
• Collaborate effectively with internal stakeholders across Sales, Service, Technical Operations, and Finance.
• Perform other related duties and responsibilities as required.

Qualifications

• Bachelor’s degree in Engineering, Business Administration, Economics, or a related field.
• Relevant experience in Business Development, Sales, Service Sales, or Key Account Management, preferably within the medical device, healthcare, or technical service industry.
• Experience in service contracts, maintenance agreements, spare parts sales, or after-sales services is highly preferred.
• Strong commercial mindset with proven negotiation and customer relationship management skills.
• Experience working with hospitals, healthcare institutions, procurement teams, or biomedical departments is an advantage.
• Knowledge of tender and quotation processes is preferred.
• Excellent communication, presentation, and stakeholder management skills.
• Good command of written and spoken English and Turkish.
• Willingness to travel regularly for customer visits.