Marketing Specialist

Join a USA Today Top Workplace!

Morris Group, Inc., one of the largest machine tool distribution networks in North America, is a third generation, family owned and operated business that serves manufacturers of precision machined parts in the United States. Our mission is to help manufacturers maintain a competitive advantage by improving productivity.

With over 20 years of experience supporting the metalworking community of Northern Illinois and Indiana, HFO Chicago is the exclusive distributor for Haas CNC machine tools and rotary products. We’re proud to represent America’s largest machine tool builder, offering a complete range of; 5-axis universal machining centers, vertical machining centers, horizontal machining centers, CNC lathes, CNC mills, rotary tables and 5C collet indexers. All Haas machine tools and rotary products are built to deliver high accuracy, repeatability and durability.

As the Marketing Specialist for our four Haas Factory Outlet businesses, you will plan, create, and publish the content that promotes our products and services, from customer spotlights and event promotion to email, web, and social media. You will use modern tools, including AI, to produce more and better content, while bringing the judgment and shop-floor storytelling that AI cannot. The Marketing Specialist will work closely with HFO leadership and our sales, applications, and service teams to keep campaigns consistent and tied to real sales results.

You may know us from our racing teams: NASCAR's Haas Factory Team and, as seen on Netflix's Drive to Survive series, the TGR Haas F1 Team. If you have a creative mind and enjoy thinking outside of the box to achieve results, this winning team may be the team for you!

Job Responsibilities

• Partner with the marketing department and HFO management to understand the short- & long-term marketing goals and develop content strategies accordingly.

• Build and maintain repeatable AI-assisted workflows for copy, graphic content creation, video editing, and reporting, and review all AI output for technical accuracy and Haas brand standards.

• Capture original content in the field: visit customer shops, machine demos, and open houses to shoot photo and video and interview machinists, programmers, and shop owners.

• Produce a weekly customer or application spotlight, and repurpose each story into a case study, social posts, an email, and web content.

• Design original graphical elements and marketing copy for emails, brochures, web pages, social media, and in-person events

• Direct planning, promotion, and follow-up for tradeshows, open houses, events, and educational luncheons, including registration and passing leads to sales.

• Plan and publish social media content on the channels our customers use most, including LinkedIn and YouTube, and grow engagement over time.

• Optimize content and HFO microsite pages with industry keywords so customers find us in search engines and AI search tools.

• Write and review content for direct marketing, nurturing campaigns, social media, and public communications.

• Maintain CRM data quality, run email automation and event registration, and track campaigns from first touch through quotes and orders.

• Ensure all materials follow Haas Automation brand standards, and collaborate with the marketing team on taglines and other promotional material.

• Report monthly on marketing results (leads, event attendance, quotes, and sales influenced) and use the data to decide where to invest more or less effort.

• Partner with sales engineers to create sales tools such as application videos, case studies, quote follow-up content, and machine one-pagers.

• Develop new ways to improve traffic by tapping into new platforms and channels.

• Ensure that content complies with copyright and data protection laws, and obtain customer approval before publishing their parts, people, or facilities, especially for defense and export-controlled customers.

Other Functions:

• Perform related duties as required

The duties listed above are intended only as illustration of the various types of work that may be performed. The omission of specific duties does not exclude them from the position if the work is similar or a logical assignment to the position.

What Success Looks Like in the First Year:

• A steady rhythm of customer and application content across all four HFO businesses.

• Events and open houses that fill seats and produce qualified follow-up for our sales engineers.

• Clean CRM data and a monthly report the sales team trusts.

• Documented AI workflows that let the team produce more without lowering quality

Job Qualifications and Proficiencies:

• A bachelor’s degree in marketing, communications, or a related field preferred; equivalent experience also considered.

• A portfolio showing strong and engaging content, both graphic and written, for various platforms (please include with your application).

• Demonstrated AI fluency: be ready to show how you have used AI tools to write, design, edit video, or analyze data, and how you checked the results.

• Social media experience across multiple platforms: LinkedIn, YouTube, Instagram, Facebook, and TikTok.

• Proficiency with CRM, marketing automation, and analytics software; HubSpot, Salesforce, and Google Analytics experience a plus.

• Hands-on video shooting and editing experience, including short-form vertical video.

• Excellent writing, proofreading and interpersonal skills.

• Experience with web publishing, SEO, web traffic metrics, and basic HTML.

• Proficiency with Microsoft Office suite, especially Excel and PowerPoint

• Experience working with Adobe InDesign, Premiere Pro, and Photoshop, or similar tools such as Canva and CapCut, a plus.

• Detail oriented work style with good time management and organizational skills

• Prior experience in engineering or manufacturing preferred but not required; genuine curiosity about how machines and parts are made is a must.

• Multi-project management skills, meeting timelines and deadlines to achieve targets.

• Strong teamwork skills to collaborate with sales, applications, service, and parts teams.

• Valid driver’s license and ability to travel to our locations, customer sites, and events, including occasional evenings and weekends.

What’s in it for You:

We take great pride in our employees and offer a variety of benefits that allow our employees to be successful inside and outside of work:

• Competitive starting salary

• Market competitive comprehensive health benefits including a zero premium medical plan offering, vision, dental, and company paid life insurance

• 3+ Weeks’ Vacation to Start

• 10 Company Paid Holidays

• 401(k) retirement plan with company contribution

• Tuition reimbursement

• Employee appreciation events and perks

• Employee Assistance Program

Mental and Physical Requirements:

The physical demands and characteristics of the work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Must be highly mobile, able to access all areas of the premises.

• Ability to concentrate and remain focused while prioritizing multiple tasks, responsibilities, and projects.

• Ability to sit for prolonged period of times.

• Able to perform bending, twisting, stooping, reaching, and lifting of moderate to heavyweight material up to 50 lbs. with assistance from equipment or other employees.

• Ability to frequently use hands and arms.

• Vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

• Ability to work responsibly and professionally in dynamic job sites that may involve tight timelines, changing priorities, and interaction with customers and team members.

Certain positions are designated as safety-sensitive due to the nature of the work performed. Employees in these roles may also be expected to:

• Ability to stand, walk, bend, kneel, crouch, climb, and reach for extended periods while servicing equipment.

• Ability to work in tight spaces or awkward positions, including accessing equipment interiors and elevated areas.

• Strong hand–eye coordination and fine motor skills required for precise electrical, mechanical, and diagnostic work.

• Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required personal protective equipment (PPE).

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Job Requisition ID#: 1908 - Indianapolis, IN