Marketing Specialist

Description

Marketing Specialist

Reports to: Malcolm Drewery - Brand Studio

Position Summary

The Marketing Specialist executes campaign, content, and event work across NAC's channels within the brand studio. The role translates NAC's projects, people, and practice stories into clear, consistent content that supports the NAC brand and firm growth objectives.

Working within the strategy and brand standards set by the Director of Marketing Strategy, and in close collaboration with brand studio colleagues, the growth studio, the marketing operations studio, and Handbuilt, this position contributes from content planning through publication. The role is responsible for consistent, high quality execution across assigned channels, careful writing and editing, reliable scheduling, and growing editorial independence.

Core Responsibilities

Collaborating

• Works with the brand studio team on campaign, PR, event, and internal communications content, taking direction from the pillar owner for each piece.

• Coordinates with the growth studio for market and relationship context, and with the marketing operations studio for performance data and Martech support.

• Works with Handbuilt on branded design assets for campaigns and content.

• Receives feedback constructively and iterates content efficiently.

• Reports progress and raises questions, risks, or timing concerns early.

• Maintains organized working files and supports smooth handoffs, reviews, and publication.

Campaign Execution

• Executes assigned campaign content across digital, social, email, and print channels on schedule and to brand standard.

• Writes copy, selects assets, and schedules content through the Martech stack.

• Tracks performance metrics and flags underperforming content with a point of view on what should change.

• Applies NAC's positioning, messaging, and brand standards consistently across content.

Content Development

• Writes and edits content for digital, social, email, and print channels, including project stories, practice area profiles, and thought leadership posts in NAC's brand voice.

• Draws on photography, video, and renderings from the digital arts library in OpenAsset to match visual assets to content.

• Supports editorial content for the website, including campaign landing pages and practice area content.

Editorial Calendar & Channel Support

• Maintains scheduled content on the editorial calendar across LinkedIn, email, website, print, and event communications.

• Publishes content through shared channels, including social media, according to the calendar and cadence set for the brand studio.

• Keeps the publishing rhythm consistent across channels.

Event Support

• Supports the planning and execution of assigned events, including logistics, communications, and post-event content production.

• Supports structured event follow-up for the growth studio's business development pipeline.

Managing Workflow

• Works across multiple assignments at the same time while meeting deadlines.

• Organizes drafts, source files, and final assets so work can be reviewed, shared, and reused.

Requirements

Qualifications & Experience

• Bachelor's degree in marketing, communications, business, or a related field required.

• 2 to 6 years of experience in marketing communications, content production, or digital marketing.

• Ability to manage editorial calendars and produce content across multiple channels at the same time.

• Experience in event management.

• Experience in storytelling.

• Strong writing, editing, and organizational skills.

• Proficiency in marketing software platforms.

• Experience in architecture, AEC, or professional services is preferred.

Preferred Software Knowledge

• Salesforce Marketing Cloud

• Canva

• Sprout Social

• Peec AI

• Monday.com