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Marketing Specialist

Ctca

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Location
Newnan, GA, United States of America
Type
Full-time
Department
Marketing
Source
Workday

Description

Marketing Specialist

About City of Hope,
City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked among the top in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.


The successful candidate:

The Marketing Specialist supports the development, management and execution of integrated clinical marketing, brand and advertising initiatives that strengthen awareness of City of Hope Atlanta, promote priority clinical services and help connect more patients with specialized cancer care.

Working under the direction of the Senior Marketing Manager, the Marketing Specialist manages day-to-day clinical marketing campaign activities, coordinates brand and advertising projects, supports digital content management and assists with marketing budget administration. The role collaborates with physicians, clinical leaders, the Physician Relations Management (PRM) team and system partners to help ensure marketing initiatives are clinically accurate, brand-aligned, delivered on schedule and responsive to the needs of the Atlanta market.

The Marketing Specialist gathers and organizes information related to priority service lines, physicians and physician recruitment, clinical capabilities, treatment advancements, technology, growth initiatives and market opportunities. The position translates complex clinical information into clear, compelling content for consumer, patient, physician and healthcare professional audiences; maintains approved clinical campaign criteria in Salesforce; and supports campaign tracking, reporting and optimization.


City of Hope is an equal opportunity employer.


City of Hope employees pay is based on the following criteria:  work experience, qualifications, and work location.


Please note: City of Hope is committed to a safe and transparent hiring experience. Please be aware that scammers may attempt to impersonate our organization through fake job postings, emails or interviews.

  • Apply only through our official website or trusted partner platforms.
  • City of Hope will never request payment or fees at any stage of the hiring process.
  • We will not request sensitive personal or financial information prior to the acceptance of a formal offer.
  • All communications will come from official @coh.org email addresses.
  • Interviews are conducted only through approved, professional channels.
  • Be cautious of unsolicited communications, urgent requests or opportunities that seem inconsistent with standard hiring practices.
  • If you receive any suspicious communication, please report it to [email protected].

Skills

Salesforce

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