- Salary
- $55k – $75k
- Location
- Mundelein, Illinois
- Workplace
- Hybrid, Onsite
- Type
- Full-time
- Department
- Marketing
- Source
- RecruiterFlow
Description
About Us
Lyndex-Nikken is a global leader in manufacturing and supplying high-quality precision toolholders, rotary tables, presetters, and machine tool accessories. Backed by over a half century of experience, Lyndex-Nikken sets the standard for innovative, high-performance tooling and machine tool accessory technology. Manufacturers select our products to improve the accuracy, efficiency, and productivity of their CNC machining processes for industries including automotive, aerospace and defense, construction, die/mold, energy, job shop, and medical.
Position Summary
We are seeking a Marketing Specialist based in our Mundelein, IL headquarters office (full time, hybrid role: 4 days working in office, 1 day working at home). Reporting to the Director of Marketing, the Marketing Specialist will develop, coordinate, and execute marketing campaigns and tactics that support business priorities.
The ideal candidate will be able to understand B2B technical products and translate complex product information into compelling, customer-focused content that drives brand awareness, engagement, and lead generation. Candidates need to have a solid understanding of B2B marketing concepts, the customer journey, and buyer personas, along with exceptional B2B writing skills. A collaborative nature with exceptional project coordination, accuracy, and follow-through skills is required to work with internal departments as well as externally with channel partners.
This role is ideal for someone who enjoys working in a fast-paced environment, thrives on working on a multitude of projects, and has a can-do attitude. If variety is the spice of your life and you enjoy rolling up your sleeves and pitching in to help reach team and business goals, we want to talk to you - apply today!
Key Responsibilities
- Brainstorm and develop content ideas based on input from product managers, sales teams, channel partners, and market trends
- Develop and execute integrated marketing campaigns for key initiatives
- Write, revise, edit, and proofread compelling, customer-centric B2B marketing content to support product launches, thought leadership, campaigns, and lead generation - including website content, newsletters, emails, social media posts, press releases, literature, articles, blogs, eBooks, guides, and customer testimonials
- Create targeted messaging and content that supports customers throughout their buying journey to build awareness, educate prospects, and support purchasing decisions
- Develop and manage the social media content calendar; create and publish engaging content and graphics across social media platforms
- Develop and manage the monthly newsletter calendar, format content, and distribute engaging communications through Constant Contact
- Execute campaign workflows and maintain customer databases in Constant Contact
- Compile, analyze, and report on marketing performance metrics for social media, newsletters, email campaigns, and demand generation content
- Maintain and update website content, product information, and marketing assets using WordPress
- Optimize website content for search visibility and discoverability using digital tools (SEM Rush) applying SEO (search engine optimization), AEO (answer engine optimization), and GEO (generative engine optimization) best practices to improve visibility across traditional search engines and AI-powered platform
- Assist with planning, coordination, and logistics for in-person and virtual marketing events, including distributor and partner events, tradeshows, open houses, and webinars
- Coordinate internal communications and marketing activities, including company blogs and social media coverage of company events
- Support channel co-marketing initiatives and collaboration with distributors, machine tool builders, machine tool dealers, and cutting tool manufacturers
- Develop and distribute digital sales enablement tools and product information resources to help channel partners educate customers and support the sales process
- Coordinate selection and sourcing of promotional items, work with vendors to fulfill orders and meet event deadlines
- Maintain literature inventory, obtain printing quotes, and review proofs to ensure accuracy and quality
- Manage relationships with external vendors, including promotional item suppliers and printing partners
- Coordinate marketing projects with graphic artists and other team members, providing creative input, reviewing proofs, and managing content execution
- Organize, maintain, and update marketing assets on company shared drives to ensure materials are accessible, accurate, and current
- Monitor marketing project timelines and deliverables to ensure quality, consistency, and timely execution
- Perform other marketing duties and support marketing initiatives as needed
Travel
- Occasional domestic travel may be required for tradeshows, industry events, vendor meetings, photo and video shoots, and other marketing activities
- Bachelor’s degree in marketing or communications; or equivalent working experience
- Minimum of 3 years of B2B marketing experience in manufacturing, industrial automation, a related industry (automotive, aerospace, die/mold, energy, job shop, medical), or B2B agency experience
- Solid understanding of marketing concepts, the customer journey, and buyer persona targeting
- Excellent B2B writing skills required - candidates will be required to submit writing samples such as articles, blogs, eBooks, whitepapers, website content, or social media strategy
- Strong digital aptitude and experience working with a variety of digital marketing platforms and tools, including social media platforms, website platforms (WordPress), email marketing platform (Constant Contact), CRM platforms, and Power BI
- Experience with SEO (search engine optimization), and familiarity with AEO (answer engine optimization), and GEO (generative engine optimization) best practices – SEM Rush or similar SEO tools preferred
- Knowledge of or prior experience with pay-per-click (PPC), marketing automation tools (HubSpot, Marketo, Eloqua, Pardot, etc.), webinar platforms (Teams Webinar, Webex, GoTo Webinar), and PIM/DAM platforms preferred
- Collaborative in nature with proficient communication, organization, and time management skills required
- Self-motivated, with strong multitasking capabilities, exceptional attention to detail, and the ability to follow through on projects and meet deadlines
- PC proficiency required - Microsoft products: Office (Word, Excel, Outlook, PowerPoint), Teams, Forms, and Power BI
Compensation
Competitive compensation will be determined based on experience, industry background, and overall qualifications.
Benefits
- 401(k) with company match eligibility
- Paid vacation, sick time, and floating holidays
- Subsidized medical and dental coverage for employees and dependents
- Long-term disability coverage
- Life insurance
- Travel and accident insurance
- Career growth and development opportunities
Equal Opportunity Employer
Lyndex-Nikken is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.
If you require a reasonable accommodation during the application or interview process, please contact [email protected].