Marketing Specialist

Description

This position requires reporting to an office in Houston, TX.

About the role:

We are seeking a skilled and experienced marketer and brand ambassador to help build our strong national brand. In this role you will report directly to the VP of Marketing, the Executive VP of National Sales, and will be a key player in the next phase of our growth, working on a wide variety of projects relating to key marketing initiatives across our entire portfolio of companies.

Please contact us if you have the skills, ambition, and interest in building on a strong national brand, seizing new opportunities for growth, and driving a meaningful market advantage.

Key Responsibilities:

• Implement and maintain company brand standards, assisting with logo requests and questions on brand guidelines (fonts, color codes, logo placement etc).
• Manage external vendor relationships to ensure timely delivery of promotional items /collateral for internal and external events, current employees, new hires, etc.
• Own web content and SEO strategies across the portfolio including creation and maintenance of copy, photography, and video.
• Coordinate submissions for key industry awards.
• Effectively project manage internal and external events including companywide training, employee engagement events, recruitment events, tradeshows, conferences, sponsorships and speaking opportunities etc.
• Assist with the creation and publication of internal and external communications content in adherence with the marketing and communications strategy as laid out by the VP of Marketing i.e. blog posts, newsletters, e-blasts, press releases, flyers, webinars, print brochures, PowerPoint presentations, Flip-Books, etc.
• Assist with planning, creating, and publishing social media postings across multiple channels.
• Take ownership of special projects related to key industry updates/ initiatives.
• Work effectively with the sales group on lead harvesting and nurturing strategies.
• Report on and analyze key marketing metrics to include lead generation, PPC, social media, and website data.

Requirements

General Qualifications:

• A humble, winner mentality based on mutual respect.
• Dependable, professional, and with great communication skills
• Values meaningful work and strives to make everyone around them better.
• Aspires to have a positive work impact on fellow employees and the company.
• Embraces a culture of discipline and excellence.
• Seeks personal and professional growth as part of their work life.
• Is ready to advance their career to the next level through learning, hard work and cooperation.

Marketing Qualifications:

• BA in Marketing / Communications or a related field
• Minimum of 1-5 years of Marketing experience
• A comprehensive understanding of search engine optimization and website UI principles
• Strong copywriting and communication skills
• Expertise with Adobe Suite Products (InDesign, Photoshop, Premier Pro, Illustrator)
• Background of effective management of key social media channels
• Proficiency in Google AdWords and Google Analytics
• Experience in effective use of email marketing software (Mail Chimp / Canva )
• Excellent MS office suite capabilities (especially PPT)
• Solid understanding of graphic design
• Track record of successful new product / brand launches
• Ability to work on multiple projects at the same time across a portfolio of companies
• Video editing skills a plus!

What we offer:

We offer a very competitive compensation package, including medical, dental, matched 401K savings plans, and vacation/holiday benefits. We recognize that our ability to grow depends on retaining and hiring team members who have a strong commitment to the business and strong character. This strategic role will involve significant interaction with company leadership and will be at the center of these efforts. We promote an environment where diversity of thought is valued and all opinions are welcomed, heard, respected, and discussed openly.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time of
• Professional development assistance
• Referral program
• Vision insurance
  

Ability to commute/relocate: Houston Texas (Tomball) – in office full time with core business hours of 8am -5pm CST