Manager, Channel Marketing - West

Job Overview

The Manager Channel Marketing role is the people leader for the Regional Marketing team. To be successful in this role you must set Regional Marketing strategy and priorities, develop team capability, allocate resources, build strong Sales and Marketing partnerships, and ensure consistent execution and business outcomes across regions.

Highlights of your role

Essential Job Functions

• Set Regional Marketing strategy, priorities, objectives, and operating direction in alignment with broader Channel Marketing and business goals.
• Lead, coach, and develop Regional Marketing team members across Associate, Regional, Senior, and Principal levels; clarify accountability and support career growth.
• Translate business and sales priorities into a balanced portfolio of regional marketing investments, programs, and capacity decisions.
• Establish expectations for dealer/market planning, Growth Development Plans, measurement, budget stewardship, documentation, and cross-functional collaboration.
• Build senior partnerships with Sales and Marketing leaders to align priorities, resolve escalations, and ensure regional insights inform Channel Marketing decisions.
• Evaluate portfolio results and market signals to refine strategy, priorities, resource allocation, and team practices.

Regional Marketing Strategy Planning and Leadership (30%)

• Career orientation: People leader. Leads the team and sets strategy for regional/channel marketing priorities, resource allocation, team capability, and consistent execution across regions. Primary accountability increases through strategy, people leadership, portfolio prioritization, business outcomes, operational consistency, and cross-functional alignment.

Planning and Execution of Dealer and Market Initiatives (60%)

• Guide annual and ongoing regional planning, including prioritization of markets, dealer opportunities, investments, and team capacity.
• Review major Growth Development Plans and regional initiatives for alignment, business rationale, measurement, and resource requirements.
• Ensure consistent management of budgets, progress reporting, program performance, and operating processes across regions.
• Remove barriers, manage escalations, and coordinate decisions across Marketing Operations and other cross-functional partners.
• Create an environment of accountability, collaboration, customer focus, continuous learning, and knowledge sharing.

Cross-Functional Team Participation (10%)

• Represent Regional Marketing in leadership and cross-functional forums; ensure field insights are incorporated into broader marketing and business planning.
• Sponsor process, capability, and operating-model improvements that increase Regional Marketing effectiveness and scalability.

You're a good fit if you have (or if you can)

• 8+ years of progressively responsible marketing experience preferred, or relevant sales, marketing, and customer experience background, including demonstrated leadership experience.
• Demonstrated people leadership, coaching, prioritization, budget stewardship, and cross-functional influence.
• Ability to set strategy and translate it into measurable team priorities, execution standards, and resource decisions.
• Bachelor’s degree in marketing or related field, or equivalent relevant experience in a customer-focused/client-facing role.
• Proficiency in Microsoft Office programs; Salesforce and sales reporting experience preferred.
• Excellent interpersonal and proactive communication skills.
• Ability to work independently, in partnership, and within a team.
• Strong organizational skills and ability to manage multiple responsibilities simultaneously.
• Understanding of marketing principles and current marketing approaches, with ability to apply them to business needs.
• Continuous-improvement mindset with focus on team outcomes and professional growth.
• Ability to travel up to 40% of the time.

Marvin is an Equal Opportunity Employer

Marvin is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws. Applicants requiring reasonable accommodation for any part of the application and hiring process may contact us at [email protected].